餐饮企业顾客忠诚度影响因素及评价体系分析.pdf

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1、AbstractFoodconsumptionisthebasicpartofresident'sdailylife,nowadayscustomerpredominatemarketconsumption,especiallywhenChinaisconfrontedwithmarketeconomyconstantlyimprovingandmarketcompetitionIncreasing,therefore,cateringenterprisesmustfaceuptotheirowncapabilitiesandtheinsuffici

2、ency.Inordertokeepthelong-termdevelopmentoftheenterprises,theyshouldconstructauniquecompetitiveadvantagepositionbyaggressivelybuildingupcustomerloyalty.Firstly,thispaperdefinestheconnotationofcustomerloyalty,reviewsthedomesticandoverseasresearchstatus,onthisbasiswriteranalyzest

3、hemaininfluencefactorsandbehaviorofthecustomerloyalty,andsecondly,itreferencesAmericancustomersatisfactionindex(ACSI)model,establishesanevaluationindexsystemofcustomerloyaltybyusingamultiplelinearregressionmethod.Thelastsectionpointsoutopinionsandsuggestionsforkeepingthecaterin

4、genterprisecustomerloyaltybytakingacateringenterprisesinWeihaiasexample,itadoptsthewayofquestionnairetocollectdata,andcarryontheempiricalanalysistosupportthethesis.Keywords:customerloyalty;influencefactors;evaluationsystem;cateringenterprisesII目录摘要..............................

5、..........................................................................................IAbstract......................................................................................................................II目录.........................................................

6、...........................................................III1绪论..................................................................................................................11.1选题的背景和意义.......................................................................................

7、......11.1.1研究背景.....................................................................................................11.1.2研究意义.....................................................................................................22概念界定和相关文献综述.....................................

8、.................................................32.1概