餐饮企业顾客忠诚度影响因素与评价体系分析

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1、AbstractFoodconsumptionisthebasicpartofresident'sdailylife,nowadayscustomerpredominatemarketconsumption,especiallywhenChinaisconfrontedwithmarketeconomyconstantlyimprovingandmarketcompetitionIncreasing,therefore,cateringenterprisesmustfaceuptotheirowncapabiliti

2、esandtheinsufficiency.Inordertokeepthelong-termdevelopmentoftheenterprises,theyshouldconstructauniquecompetitiveadvantagepositionbyaggressivelybuildingupcustomerloyalty.Firstly,thispaperdefinestheconnotationofcustomerloyalty,reviewsthedomesticandoverseasresearc

3、hstatus,onthisbasiswriteranalyzesthemaininfluencefactorsandbehaviorofthecustomerloyalty,andsecondly,itreferencesAmericancustomersatisfactionindex(ACSI)model,establishesanevaluationindexsystemofcustomerloyaltybyusingamultiplelinearregressionmethod.Thelastsection

4、pointsoutopinionsandsuggestionsforkeepingthecateringenterprisecustomerloyaltybytakingacateringenterprisesinWeihaiasexample,itadoptsthewayofquestionnairetocollectdata,andcarryontheempiricalanalysistosupportthethesis.Keywords:customerloyalty;influencefactors;eval

5、uationsystem;cateringenterprisesII目录摘要........................................................................................................................IAbstract..............................................................................................

6、........................II目录....................................................................................................................III1绪论...............................................................................................................

7、...11.1选题的背景和意义.............................................................................................11.1.1研究背景.....................................................................................................11.1.2研究意义................................

8、.....................................................................22概念界定和相关文献综述......................................................................................32.1概