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1、SMEemployeeloyaltyresearchbasedonPsychologicalContractABstractInrecentyears,withthedevelopmentofmarketeconomy,competitionamongenterprisesisalsogrowing,andthecompetitionamongthecompaniesisfortalentedpersons,asaresult,maintainingemployeeloyaltyisthekeytocompanie
2、sdevelopment.AsurveyshowsthatSMEsemployeeturnoverrate,anddodoublethegrowth,remainpartofthecompany'semployeesisstillconsideringwhetherandwhentoleaveorresignation,whichcanexplaintheloyaltyofemployeesofSMEstotheenterpriselevelisnothigh,Today,suchproblemshavebecom
3、ethecompany'shumanresourcesdepartmentaheadacheandconcern.Facedwiththissituation,SMEsshouldseektoenhanceemployeeloyalty.SMEstodevelopandenhancestaffloyaltyisessentialforbusinesstounderstandthebasicsituationofthestafftoconductacomprehensiveunderstandingofallaspe
4、ctsoftheirinnerneeds,relationships,andotheremotionalneeds.Disloyalemployeesofthecompanywhenitisfeelingcompaniescannothonortheircommitments,theiraspirationscannotbeachieved,unbalancedmind,psychologicalchangeispsychologicalcontractofthisseries.FromPsychologicalC
5、ontractresearchstaffloyaltyoftheenterprisewillhavegreathelp.Articlestructureframeworkisasfollows：Thefirstpartismainlyintroducedtheresearchbackground,significanceofthisarticle,therelevantresearchbothathomeandabroadandresearchideasandmethods.Thesecondpartistheth
6、eoreticalfoundation,theloyalty,psychologicalcontractandherelationshipbetweenpsychologicalcontractandloyaltyandsoon.Thethirdpartmainlyforsmallandmedium-sizedenterpriseemployeeloyaltyhascarriedontheinvestigationandanalysis,theresultofthestaffloyaltyisnothigh.The
7、fourthpartfromtheperspectiveofpsychologicalcontractdiscussesthereasonsoflowemployeeloyalty.Thefifthpartfromthedimensionofpsychologicalcontractstructureputsforwardthecorrespondingcountermeasuresofascensionloyalty,andanapplicationexampleofthetargetedanalysis.Gra
8、duate:WuXiuJuan(Majorbusinessmanagement)Directedby:Vice-Prof.ZhangYanKeywords:Loyalty；PsychologicalContract；SME目录绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1（一）研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
