欢迎来到天天文库
浏览记录
ID:50211318
大小:6.85 MB
页数:54页
时间:2020-03-05
《山东ZK公司市场营销渠道管理研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、SHANDONGZKMARKETINGCHANNELMANAGEMENTSTUDYABSTRACTWeakinrecentyears,化einternationalanddomesticeconomicsituation,1:hecountrywillbekey化boostindomesticconsumtion,economicdevelomentgppandbear化ebrunofhefast-movinsumeroodswoudbeafecedttgconglt.As'res-idents
2、urchasinowerhasincreased,fkstmovinconsumeroods,thepgpggbeverageindustry,inparticular,willusherina打ewmarketdevelopmentopportunities.Inthefaceofnewoortuniti巧,enterrisehow!:〇develobecameinppppfninur化lvhb-rotsagent打eedsoeterolem.Fastmovi打CO打sumeroods,pg
3、geseciallythebeveraeindustr,1:heimortanceofmarketinchannelconstructionpgypgand-managementisselfevident,marketingchan打elmanaementismoreandmoregregardedasastrategiccompetitivefactors.Somoreandmoreenterprisesrealize1:he""""channeltoheworldthechanneliskinis
4、tinular.t,getoggppThZK*ispaper,takingshandongastheiesearchobect,todeeljpyresearch1:hemarketinchannel,andchannelmanaementtheor,combinedwithggymodemanalysisshando打gZKi打化ecurrentmarketsituation,marketingstrategyandcha打打elconstructionarefacedwith化eroblem,
5、combinedwiththetheorandpypractice,putfbrward化enewideaofshandongZKchanneldistributormanagement.Thisarticleisdividedintofivearts.pThefirstchap化risintroduction,introduces化e1:opicbackground,*I的earchsignificanceandKsearchideas.Thesecondchapteris化e化eoiy
6、ofmarketingchannelmanagement.Th化-ethirdchapterisanalyzethespecialrequirementsoffastmovingconsumeroodsareintroducedin化emarketinchannel,and化edrinksindustrggystructure?marketstructureanddevelopmentstatus,wi化也eprincipleofcombining化eorwi化racticeexounds化ebeve
7、raeindustrmarketinchannelyppgygiishouldbehow化s巧up.Thssectionsabout出6currentshuationof化6researchobect,化eZKcomaninShandon,madeabriefintroduction.jpygThefourthchapterdiscusses化eShan
此文档下载收益归作者所有