电子商务环境下双渠道供应链的渠道选择与协调.pdf

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1、(2)Nowadays,itiscommonlyobservedthattheretailersarewillingtosetupanonlinechannelinordertoengagedirectonlinesales.Forthedistributionchannelselectionofretailersone-businessenvironment,thispaperstudiestwoclassesofdistributionchannelscomposedofonemanufacturer

2、andoneretailer.Forthefirstclass,thereisonlyonetraditionalofflineretailchannelandmeanwhile,thesecondoneincludesbothonlinechannelandtraditionalofflineretailchannelintheidenticalpricestrategy.BymeansofStackelberggametheoryandHotellingmodel,twopricingstrategi

3、esareestablished,respectively.Well-posednessconditionsofdifferentdistributionchannelsselectionarecharacterized.Weshowthatmanufactureractivelypromotesretailertochooseonlineandofflinedual-channels.Intheonlinedistributionchannel,weidentifyafindingthatthediff

4、erentchanneloperationalcostshavedifferentimpactsonretailer’sdecisionsonchannelselection.Furthermore,wemanagetodesignarevenue-sharingcontracttoachievethedual-channelcoordination.Insomesense,ourresearchresultsareofsomeimportancefortheretailertochoosedistrib

5、utionchannelsanddual-channelcoordinationissues.Keywords:dual-channelsupplychain;Stackelberggame;Hotellingmodel;channelselection;channelcoordination;目录第一章绪论....................................................................................................

6、....................11.1选题背景...............................................................................................................11.2选题目的及意义...................................................................................................21.3国内

7、外研究动态...................................................................................................31.4研究内容与结构安排...........................................................................................6第二章双渠道供应链模型概述.................................

8、.......................................................82.1模型提出...............................................................................................................82.2假设条件.................................