社交商务评价信息分享对消费者购买行为的影响研究.pdf

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1、5.1研究结论················································································415.2主要创新点·············································································425.3研究局限与展望·······································································42参考文献·················

2、··········································································43附录······························································································48致谢······························································································49IIConten

3、ts1Introduction··················································································11.1ResearchBackground·······························································11.2Researchthinkingandmethod·····················································21.3Researchcont

4、ent·····································································32Literaturereview············································································52.1Therelativeconceptsofsocialcommerce········································52.1.1Socialcommerce···············

5、··············································52.1.2Thecharacteristicsofinformationsharing·······························52.2Researchoninformationsharingandpurchasebehavior·····················62.2.1Foreignresearch·····························································62.2.

6、2Domesticresearch···························································73Theimpactofratinginformationonpurchasebehavior·························83.1Applicabilityofagent-basedsimulationinthisresearch·······················83.2Therelationshipbetweenratinginformationandpurchase

7、behavior········103.2.1Theimpactofconsumertypeoninteraction·····························113.2.2Trustasamediatorintherelationship····································123.2.3Theimpactofratinginformationontrust································133.3Trustmodelbasedonratinginformationins

8、ocialcommerce·················143.3.1Gen