欢迎来到天天文库
浏览记录
ID:50199424
大小:2.46 MB
页数:56页
时间:2020-03-05
《社交商务评价信息分享对消费者购买行为的影响研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、5.1研究结论················································································415.2主要创新点·············································································425.3研究局限与展望·······································································42参考文献·················
2、··········································································43附录······························································································48致谢······························································································49IIConten
3、ts1Introduction··················································································11.1ResearchBackground·······························································11.2Researchthinkingandmethod·····················································21.3Researchcont
4、ent·····································································32Literaturereview············································································52.1Therelativeconceptsofsocialcommerce········································52.1.1Socialcommerce···············
5、··············································52.1.2Thecharacteristicsofinformationsharing·······························52.2Researchoninformationsharingandpurchasebehavior·····················62.2.1Foreignresearch·····························································62.2.
6、2Domesticresearch···························································73Theimpactofratinginformationonpurchasebehavior·························83.1Applicabilityofagent-basedsimulationinthisresearch·······················83.2Therelationshipbetweenratinginformationandpurchase
7、behavior········103.2.1Theimpactofconsumertypeoninteraction·····························113.2.2Trustasamediatorintherelationship····································123.2.3Theimpactofratinginformationontrust································133.3Trustmodelbasedonratinginformationins
8、ocialcommerce·················143.3.1Gen
此文档下载收益归作者所有