消费伦理对服装购买行为影响的研究.pdf

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1、THEIMPACTOFETHICALCONSUMPTIONONCLOTHINGPURCHASEAbstractWiththerapideconomicdevelopmentofchina,purchasingpowerofthelocalconsumerisincreasing,especiallyinrecentyears,’’EthicalConsumer’’asaspecialgroup,hasbegantoraisemoreandmoreattention.Thiskindofconsumerscontacttheirownconsumerbehaviorwithen

2、vironmentalprotectionandsocialproblems,theyhopetoexpresstheirethicvaluethroughpracticalethical(orresistance)behaviors.Infact,consumptionhasbecomeakindofdecisionprocesswhichiscloselyrelatedwiththeethicalormoral.Inaddition,forclothingenterprises,howtoaccuratelygrasptheconsumerpsychologyandcon

3、sumerbehaviorcharacteristicsthendevelopethicalmarketing,willbeabigchallengefacinginthefuture.Thisreportiswritinginaquantitativewaywhichmainlyabouttheconsumers’basicrecognitionofenvironmentalproblemsandethicalclothing.Thestudyincludesseveralaspects:Understandingandrecognitionofethicalclothi

4、ngInfluencefactorswhenbuyingethicalclothingEthicalclothingpurchasewillingSurveyofindividualcasesItisbasedonthestudyingandanalyzingwithconsumers’ethicalawarenesscombinedwiththeirconsumptionpatternsandvalues.Consequently,thereportisgoingtoprovideaforwardlookingandreferenceofclothingethical

5、planningandmarketingforcompanies.Keywords:Consumption;EthicalConsumption;EthicalConsumptionBehavior;EthicalMarketing.II目录摘要.......................................................................IAbstract...................................................................II第1章绪论..............

6、...................................................11.1研究背景与意义.......................................................11.1.1研究背景.......................................................11.1.2研究意义.......................................................21.2国内外研究现状.................................

7、......................21.2.1国外研究现状...................................................21.2.2国内研究现状...................................................31.3技术路线与研究方法...................................................41.3.1技术路线................................