包商银行供应链金融的营销策略研究.pdf

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1、AbstractAbstractSupplychainfinancingisthecoreenterprisesinthesupplychainanditsrelatedupstreamanddownstreamsupportingenterpriseasawhole,accordingtoafinancingmodeofthewholefinancialsolutionsinthesupplychainenterprisesinthetransactionandthecharacteristicsoftheindustryt

2、oformulateandcashflowcontrolbasedontherightofthegoods.Supplychainfinancingtosolvetheupstreamanddownstreamenterprisesfinancing,guaranteesdifficultproblems,butalsothroughtheopeningonthelowerreachesofthefinancingbottleneck,butalsocanreducethesupplychainfinancingcost,im

3、provethecorecompetitivenessofenterprisesandsupportingenterprises.Inthispaperthemethodofcombiningtheorywithpracticalcases,combinedwiththespecificcaseanalysisexpoundsBaoshangbankfinancialproductsandthecurrentsupplychainstrategy,hascarriedonthedetailedanalysisandontheb

4、asisofthesupplychainfromthefinancial,marketing,commercialbanksfacepackmarketsituationandsoonseveralaspectsofthecurrentsupplychainfinancemarketingBaoShangyinandthemainexistingproblems,putforwardtheoptimizationstrategyofBaoshangbankinsupplychainfinancemarketing.Keywor

5、ds:SupplyChainFinanceBankMarketingFinancialServices目录目录第一章绪论........................................................11.1选题背景和研究意义...........................................11.1.1选题背景...............................................11.1.2研究意义...........................

6、....................21.2研究方法.....................................................21.3研究思路与论文结构...........................................31.3.1研究思路...............................................31.3.2论文结构...............................................3第二章相关理论阐述及业务开展

7、现状..................................52.1供应链金融内涵...............................................52.1.1供应链的定义...........................................52.1.2供应链金融的概念.......................................52.1.3供应链金融服务的主体...................................72.2供应链金融服务的特

8、点.........................................82.2.1有效控制信贷风险.......................................82.2.2有效缓解银企信息不对称问题........................