山东银座商城VIP客户营销战略研究.pdf

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1、andcultureoflivingasthemainplanningcontenttoestablishastablesystemofVIPcustomersoveralldevelopmentandmanagementofprogramstobuildtheChineseretailingmarketinordertocreatecustomervaluebasedbusinessbenchmarkmodel,andimprovecorporateculture,buildtheirownbrands,improvetheirinfluencetopromotethehum

2、aneservicestoexpandtheirscale,andgraduallytothecountry.Keywords：VIP;relationshipmarketing;servicemarketing;marketing;marketingstrategyThesis：Monographicstudy目录1引言............................................................................................................................11.1研究

3、背景与研究目标........................................................................................11.1.1研究背景..................................................................................................11.1.2研究目标...............................................................................

4、...................11.2国内外研究现状................................................................................................21.2.1国外研究现状..........................................................................................21.2.2国内研究现状....................................................

5、......................................31.3研究内容与研究方法...............................................................................................42VIP营销及相关理论研究.................................................................................................52.1VIP与VIP营销理论....................

6、.....................................................................52.2关系营销理论....................................................................................................62.2.1关系营销的基本模式...............................................................................62.2.2关系营销的原则......

7、................................................................................72.3服务营销理论....................................................................................................82.4心理契约理论................................................