基于价值链重构的商业模式创新研究.pdf

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1、innovationofHaierappliances,ittellsusthatthereisnouniversalbusinessmodel.Thesuccessfulbusinessmodelrealizedwiththesuccessofdynamicadaptation.Theenterprisesshouldnotonlypayattentiontothecustomers,butalsotaketheroleofthestaffintoaccountandsharevalueswit

2、hotherstakeholdersatthesametime.Keywords:ValueChain;BusinessModel;BusinessModelInnovationIV目录摘要....................................................................................................................................IIAbstract..............

3、...............................................................................................................III1绪论.................................................................................................................................11.1研

4、究背景、目的及意义......................................................................................11.1.1研究背景...................................................................................................11.1.2研究目的.....................................

5、..............................................................21.1.3研究意义...................................................................................................21.2国内外研究综述.....................................................................

6、.............................31.2.1国内外对商业模式认识的研究现状.......................................................31.2.2国内外对商业模式视角选取的研究现状...............................................41.2.3国内外评价商业模式创新的研究现状...................................................61.

7、2.4研究述评...................................................................................................61.3研究内容与框架..................................................................................................71.4研究方法............................

8、..................................................................................91.4.1文献研究法...............................................................................................91.4.2逻辑分析法............................................