商务英语综合教程课件杜凤秋 ISBN9787810788113 PPT marketingchap.19 retailing.ppt

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1、Thefigureshowsthechannelsofdistribution.Youwillnoticethatgoodsreachtheconsumerbyoneofanumberofroutes.ManufacturersconsumersWholesalersretailersManufacturers’ownshopsortiedshopsRetailingRetailingiscarriedonbybusinesseswhichsellgoodstothefinalconsumerandmostretilingisdonebyshops

2、.Therearemanydifferenttypesofshopsandretailoutlets.Retailing1.IndependentRetailer/ConvenienceStoreTheseareusuallyownedbysmallbusinesses,oftensoletraders.Sincetheyaresmalltheycannotbuytheirgoodsinbulkandthereforecannotobtainthemcheaply.Consequently,pricesareoftenhigherinsmallsh

3、opsthaninlargesupermarkets.Thesmallshopisoftenconvenientlyplaced.Anditisoftenopenformuchlongerhours.Thepatternformostpeopleistodothebulkoftheirshoppinginsupermarketsandobtainsmalleroroverlookeditemsintheshop.RetailingFacingstiffcompetition,smallshopsstillsurviveandtheydosofort

4、hefollowingreason:theyprovideaconvenientservicetheshopisaroundresidentialarea.theyoftenhavemuchmoreconvenienthoursofopening.smallshopsbecausetheyknowtheircustomers,willoftengivecreditandwillputgoods“ontheslate”.Retailing2.Departmental/DepartmentStoresAdepartmentstorehasbeendes

5、cribedasanumberofshopsunderoneroof,andinfacteachdepartmentspecializesinaparticularrangeofgoods.thebigadvantagethatadepartmentalstorehasisthatitcanoffertheshoppertheopportunitytodoallhis/hershoppingunderoneroof.andeveninmanycaseshavelunchduringshopping.Departmentalstoresofferav

6、arietyofcreditfacilities,forexamplethroughtheuseofaccountcards.Retailing3.SupermarketsandHypermarketsSupermarketsareusuallyinthecontrolofmultiples,althoughitispossibleforanindependentretailertoopenasupermarket.Thedistinguishingfeatureofasupermarketisitssize,notthetypeofownersh

7、ip.Asupermarkethasfloorspaceofatleast186squaremeters.Thehypermarketsareverylargeshopswithover2500squaremetersoffloorspace.HypermarketsstartedinFrance.RetailingThegrowthofsupermarketsinthepasttenyearsorsohasbeenduetoanumberoffactors:1.Theyusuallystockawiderangeofgoodssothatonce

8、in,theshoppercanobtainallrequirements.2.Thegoodsareondisplaya