商务英语阅读课件董晓波 ISBN9787566300966 PPTUnit 14 Business Ethics and Corporate.ppt

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1、UNIT14BusinessEthicsandCorporateSocialResponsibilityCONTENTSTEACHINGAIMSAfterstudyingthisunit,youarerequiredto:Haveageneralideaofbusinessethicsandcorporatesocialresponsibility.Understandtheimportanceofmaintainingcorporateresponsibilitycommitmentinbiz.Gettingaw

2、areofthecommercialcorruptionsnowadaysinthebizworldandthepossiblewaystoavoidthem.4.Masterthenewwordsandexpressions.TextATheCorporateResponsibilityCommitmentHaveyoueverheardofafewsetsofinitials–likeB2B,CRM,SME,CR,CSR,whatarethey?Whatarethesocialresponsibilitiesf

3、orcorporationsinyourperspective?Isitnecessaryforcorporationstodrawupacorporateresponsibilityprogram?QUESTIONSTEXTAPreviewTherearemyriaddefinitionsofcorporatesocialresponsibility,withanalystsseeminglydividedonwhetheritisthe‘Corporate’,the‘Social’orthe‘Responsib

4、ility’thatdemandsthemostfocus.AlongwiththisconfusionofmeaningcomesahostofboldclaimsthatseeminglypositioncorporatesocialresponsibilityastheHolyGrail.Littlewonderthatbusinessesofeverysizearebothirresistiblyattractedtocorporatesocialresponsibilitybutalsosomewhatd

5、auntedbytheprospectofmeetingsuchgrandexpectations.TEXTAReadingComprehensionDecidewhetherthefollowingstatementsaretrue(T)orfalse(F)accordingtothepassage.1.Thefactthatcorporatesocialresponsibilitybothattractsanddauntsbusinessesofeverysizeisquiteincredible.()2.Wi

6、thgeneralguidelinesemergingfromtheGlobalReportingInitiative,companiesarerequiredtofollowthestrictrulesforcorporateresponsibilityprograms.（）3.Along-termcommitmentshouldbetakenintoconsiderationwhenthecorporateresponsibilitypolicyisbeingformulated.()FFTTEXTAReadi

7、ngComprehension4.Unlikecharities,businessesarereluctanttoexposethecommercialadvantagesthatcouldbedeliveredbyastrongcorporateresponsibilityprogram.()5.PitneyBowes’ssuccessfulinvolvementwiththeNationalLiteracyTrustalsoservesasalong-termbeneficialstrategyfortheco

8、mpany.()FTTEXTANotesB2B:Business-to-Businessdescribescommercetransactionsbetweenbusinesses.Contrastingtermsarebusiness-to-consumer(B2C)andbusiness-to-government(B2G).CRM:CustomerRe