商务英语阅读课件董晓波 ISBN9787566300966 PPTUnit 9 Economic globalization and.ppt

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1、Unit9EconomicglobalizationandMultinationalCorporationcontents:TeachingaimsTextATextBSupplementaryreadingTeachingaims:Afterstudyingthisunit,youwillbeableto:HaveageneralknowledgeofEconomicGlobalizationandMultinationalCorporation;Haveageneralknowledgeoftheimportantrolemultinationalcorporationspla

2、y;Cometorealizetheimportanceofthemultinationalcompanies;beabletoutilizeusefulwordsandexpressionsTextADoMultinationalsReallyUnderstandGlobalizationDoyouthinkeconomicglobalizationwillhaveabigimpactonmultinationalcorporations?Why?What’syourunderstandingofapolycentricworld?Doyouthinkitisagoodtrend

3、?Whatchallengeswillmultinationalcorporationsfaceinthecomingdecades?Notes:TheOrganizationforEconomicCooperation&Development(OECD):isaninternationaleconomicorganizationof33countriesfoundedin1961tostimulateeconomicprogressandworldtrade.Itdefinesitselfasaforumofcountriescommittedtodemocracyandthem

4、arketeconomy,providingasettingtocomparepolicyexperiences,seekinganswerstocommonproblems,identifyinggoodpractices,andcoordinatingdomesticandinternationalpoliciesofitsmembers.GrossDomesticProduct(GDP):isameasureofacountry'soveralleconomicoutput.Itisthemarketvalueofallfinalgoodsandservicesmadewit

5、hinthebordersofacountryinayear.Itisoftenpositivelycorrelatedwiththestandardofliving,alternativemeasurestoGDPforthatpurpose.Facebook:isasocialnetworkserviceandwebsitelaunchedinFebruary2004thatisoperatedandprivatelyownedbyFacebook,Inc.Usersmaycreateapersonalprofile,addotherusersasfriendsandexcha

6、ngemessages,includingautomaticnotificationswhentheyupdatetheirprofile.Additionally,usersmayjoincommoninterestusergroups,organizedbyworkplace,school,orcollege,orothercharacteristics.Thenameoftheservicestemsfromthecolloquialnameforthebookgiventostudentsatthestartoftheacademicyearbyuniversityadmi

7、nistrationsintheUSwiththeintentionofhelpingstudentstogettoknoweachotherbetter.BestBuy(BBY):isaspecialtyretailerofconsumerelectronicsintheUnitedStates,accountingfor19%ofthemarket.TataMotors(TTM):isamultinationalcorporationheadquarteredin