商务英语阅读课件董晓波 ISBN9787566300966 PPTUnit 15 Advertising and Publicity.ppt

商务英语阅读课件董晓波 ISBN9787566300966 PPTUnit 15 Advertising and Publicity.ppt

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时间:2020-03-04

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1、Unit15 AdvertisingandPublicityPage2CONTENTSTeachingaimsTextABeijingTriestoPushbeyond'MadeinChina'TextBPepsi'sGlobalStrategySupplementingReadingTheDifferencebetweenAdvertisingandPublicityonLinePage3TEACHINGAIMSHavegeneralideaofthedifferencebetweenadv

2、ertisingandpublicityUnderstandthechangingstatusofgoods“madeinChina.”UnderstandPepsi’sGlobalstrategiesMasterthenewwordsandexpressions.1234TextABeijingTriestoPushbeyond'MadeinChina'Page4TextAPreviewQuickThinkofaChinesebrandname.JapanhasSony.MexicohasCo

3、rona.GermanyhasBMW.SouthKorea?Samsung.AndChinahas...?Page5TextANotes1.Fortune500:anannuallistcompiledandpublishedbyFortunemagazinethatranksthetop500U.S.closelyheldandpubliccorporationsasrankedbytheirgrossrevenueafteradjustmentsmadebyFortunetoexcludet

4、heimpactofexcisetaxescompaniescollect.Thelistincludespubliclyandprivately-heldcompaniesforwhichrevenuesarepubliclyavailable.ThefirstFortune500listwaspublishedin1955.Page6TextANotes2.YangYuanqing:(杨元庆,born1964)isthecurrentchiefexecutiveofficerofLenovo

5、.HewasaboardchairmanofLenovofrom2004--2008.BeforetheacquisitionofIBMPCdivisionbyLenovoin2004,hewasthePresidentandCEOofthecompany.OneofhismajorachievementshasbeenmakingLenovothebest-sellingPCbrandinChinasince1997.In2001,BusinessWeeknamedhimasoneoftheri

6、singstarsinAsia.Page7TextANewWordsandExpressions1.marquee[计]选取框;大天幕;华盖;最重要的受欢迎的e.g.TheNBA'smarqueematchup,onceagainonChristmasDay,willbetheKobeversusShaqshow.2.gruntn.工作乏味收入低的工人;(表示不满、轻蔑等的)嘟哝;鸣不平;发怨言:e.g.Thesullenboygruntedhisapology.3.royaltyn.皇室;版税

7、;王权;专利税e.g.Alternatively,youmaygainlargesumofmoneythroughpropertysale,royalty,pensionfunds,orloansanction.Page8TextANewWordsandExpressions4.exacerbatevt.使加剧;使恶化;激怒e.g.Utterwaste,togetherwithinefficientuseofwaterreservesexacerbatethecrisis.5.snapup抢购,

8、匆匆吃下,抢先弄到手;锁键调节式;打断e.g.Hisstatementwassnappedupbythechairman.6.indigenousadj.本土的;土著的;国产的;固有的e.g.Theindigenousfoodmayhelpforeignershaveabetterknowledgeofmyhometownandourpeople.Page9TextANewWordsandExpressions7.hyperventilatevi.强力呼吸;换气过度vt.使强力呼

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