商务英语阅读课件董晓波 ISBN9787566300966 PPTUnit 15 Advertising and Publicity.ppt

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1、Unit15AdvertisingandPublicityPage2CONTENTSTeachingaimsTextABeijingTriestoPushbeyond'MadeinChina'TextBPepsi'sGlobalStrategySupplementingReadingTheDifferencebetweenAdvertisingandPublicityonLinePage3TEACHINGAIMSHavegeneralideaofthedifferencebetweenadv

2、ertisingandpublicityUnderstandthechangingstatusofgoods“madeinChina.”UnderstandPepsi’sGlobalstrategiesMasterthenewwordsandexpressions.1234TextABeijingTriestoPushbeyond'MadeinChina'Page4TextAPreviewQuickThinkofaChinesebrandname.JapanhasSony.MexicohasCo

3、rona.GermanyhasBMW.SouthKorea?Samsung.AndChinahas...?Page5TextANotes1.Fortune500:anannuallistcompiledandpublishedbyFortunemagazinethatranksthetop500U.S.closelyheldandpubliccorporationsasrankedbytheirgrossrevenueafteradjustmentsmadebyFortunetoexcludet

4、heimpactofexcisetaxescompaniescollect.Thelistincludespubliclyandprivately-heldcompaniesforwhichrevenuesarepubliclyavailable.ThefirstFortune500listwaspublishedin1955.Page6TextANotes2.YangYuanqing:(杨元庆,born1964)isthecurrentchiefexecutiveofficerofLenovo

5、.HewasaboardchairmanofLenovofrom2004--2008.BeforetheacquisitionofIBMPCdivisionbyLenovoin2004,hewasthePresidentandCEOofthecompany.OneofhismajorachievementshasbeenmakingLenovothebest-sellingPCbrandinChinasince1997.In2001,BusinessWeeknamedhimasoneoftheri

6、singstarsinAsia.Page7TextANewWordsandExpressions1.marquee[计]选取框；大天幕；华盖；最重要的受欢迎的e.g.TheNBA'smarqueematchup,onceagainonChristmasDay,willbetheKobeversusShaqshow.2.gruntn.工作乏味收入低的工人;(表示不满、轻蔑等的)嘟哝；鸣不平；发怨言：e.g.Thesullenboygruntedhisapology.3.royaltyn.皇室；版税

7、；王权；专利税e.g.Alternatively,youmaygainlargesumofmoneythroughpropertysale,royalty,pensionfunds,orloansanction.Page8TextANewWordsandExpressions4.exacerbatevt.使加剧；使恶化；激怒e.g.Utterwaste,togetherwithinefficientuseofwaterreservesexacerbatethecrisis.5.snapup抢购，

8、匆匆吃下，抢先弄到手；锁键调节式;打断e.g.Hisstatementwassnappedupbythechairman.6.indigenousadj.本土的；土著的；国产的；固有的e.g.Theindigenousfoodmayhelpforeignershaveabetterknowledgeofmyhometownandourpeople.Page9TextANewWordsandExpressions7.hyperventilatevi.强力呼吸；换气过度vt.使强力呼