经贸英语文章选读课件董晓波 ISBN9787566302199 PPTUnit 15 Cultural Diversity.ppt

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1、Unit15CulturalDiversityContentPageObjectivesTextATextBSupplementStudyingObjectivesAfterstudyingthisunit,youarerequiredto1.HaveageneralideaofCulturalDiversityinthebusinessworld.2.Understandtheingredientsofculturaldiversity.3.Understandthepowerofculturaldiversityinthebusinesscircle?4.M

2、asterthedifficultwordsandexpressions.TextACulturalDiversity,IBMStyleDefinitionofCulturalDiversityCulturaldiversityisthevarietyofhumansocietiesorculturesinaspecificregion,orintheworldasawhole.Thetermisalsosometimesusedtorefertomulticulturalismwithinanorganization.AspectsofCulturalDive

3、rsityCulturaldiversityincludes(butisnotlimitedto):LanguageRaceEthnicityDressvaluesAspectsofCulturalDiversityReligionandreligiouspracticesSocialandfamilyresponsibilitiesFamilyandfamilyresponsibilitiesPoliticalviewsCulturalHeritageTheadoptedbyUNESCOin2001isregardedasalegalinstrumentrec

4、ognizingforthefirsttime,culturaldiversityas"commonheritageofhumanity"andconsidersitssafeguardingtobeaconcreteandethicalimperativeinseparablefromrespectforhumandignity.ThereisalsotheratifiedinJune20,2007by78Stateswhichsaid:Theintangibleculturalheritage,transmittedfromgenerationtogener

5、ationisconstantlyrecreatedbycommunitiesandgroupsinresponsetotheirenvironment,theirinteractionwithnatureandtheirhistory,andgivesthemasenseofidentityandcontinuity,thuspromotingrespectforculturaldiversityandhumancreativity.DefenseThedefenseofculturaldiversitycantakeseveralmeanings:Abala

6、ncetobeachieved:thus,theideaofdefenseofculturaldiversitythroughthepromotionofactionsinfavorof"culturalminorities"saidtobedisadvantaged;Preservationof"culturalminorities"thoughttobeendangered;Inothercases,onespeaksof"culturalprotection",whichreferstotheconceptof"culturalexception",whi

7、chismainlyusedinFranceunderthetitle"Frenchexception".Thismakesthelinkbetweenthesocialvisionofcultureandthevisioninherentinitscommercialization.Theculturalexceptionhighlightsthespecificityofculturalproductsandservices,includingspecialrecognitionbytheEuropeanUnioninitsDeclarationonCult

8、uralDiversit