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1、Unit1FundamentalsofModernBusinessLetterWriting现代商务函电写作的基本知识世纪商务英语外贸函电TheBasicRequirementsofBusinessLetterWritingTheBasicPartsofBusinessLettersTheBasicLayout/FormatofBusinessLettersAddressingEnvelopesPracticalTrainingPartOnePartTwoPartThreePartFourPartFiveContentsPartOneThepurposesofcommunicationaret
2、oobtaincompleteunderstandingbetweenthepartiesinvolved,andelicittheresponsesrequired.Generallyspeaking,thefunctionsofabusinessletteraretoaskforortoconveybusinessinformation,tomakeortoacceptanoffer,todealwithmattersconcerningvariousbusinesses.Businessletterwritingdoesnotdifferfromanyotherformofcreativ
3、ewriting.GoodEnglishisoneoftheimportantbasesofgoodbusinessletters.Whatyouwriteshouldbefreefromgrammaticalblemishes,andalsofreefromtheslightestpossibilityofbeingmisunderstood.Usually,therearecertainessentialrequirementsforagoodbusinessletter,whichcanbesummedupintheSevenCs,i.e.Completeness,Concretenes
4、s,Clearness/Clarity,Conciseness,Courtesy,Consideration,Correctness.TheseCsoftengohand-in-hand.PartOneAbusinesscommunicationshouldincludeallthenecessaryinformation.Itisessentialtocheckthemessagecarefullybeforeitissentouttoseethatallthemattersarediscussed,andallthequestionsareanswered.Businessletterss
5、houldavoidincompleteness.Concretenessmeansmakingthemessagespecific,definiteandvivid.Businesslettersshouldavoidbeingtoogeneral.Ingeneralletters,everythingseemstobementionedbutactuallyfewarefullyexpounded.Youshouldusespecificfactsandfigures,vividandimage-buildingwords.1.Completeness(完整)2.Concreteness(
6、具体)PartOneMakesurethatyourletterissoclearthatitcannotbemisunderstood.Apointthatisambiguousinaletterwillcausetroubletobothsides,andfurtherexchangeoflettersforexplanationwillbecomeinevitable,thustimewillbelost.Youmusttrytoexpressyourselfclearly.Toachievethis,youshouldkeepinmindthepurposeofyourletteran
7、duseappropriatewordsincorrectsentencestructuretofullyconveyyourmeaning.Whenyouaresureaboutwhatyouwanttosay,sayitinplain,simplewords.Short,familiar,conversationalandstraight-forwardEnglishiswhatisneede