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ID:49848601
大小:6.45 MB
页数:53页
时间:2020-03-05
《HD房产公司翡翠蓝湾项目的营销策略研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractOureconomyasdeveloedraidlsinceweenteredWTOandeolehaveanhppy,ppandinowcommercliincreasinglyhiherdemforhousinleadtotheriniazationofgg,gggtherealestatewhichhasalreadecometheillarindustrofoureconom.However,ybpyy,ttinfluencedbheroressofthereale
2、sateChinaencountersstructuralimbalanceinyg,ptheindustrialdevelopment.Inordertostabilizetheeconomyhineseovernmenthas,Cgissuedaseriesofincreasinlyintensivereulationandcontrololiciesinrealestateggptttindustry.Forherealestaeindustrythechaneofheolicenviro
3、nmenthas,gpyintensifiedcompetitionandaartfromtheirownstrenthscomaniesraduall,pg,pgyattachmoreimportancetothemarketingstrategies,whichplayavitalroleforthesuccessatthemarket.Thereforemakinreasonableandsoundmarketinstrateies,gggthatfitthecompanyandac
4、cordwiththelawofthecurrentmarketisofgreat'significanceforthesuccessofrealestateproectsandthecomanseconomicjpybenefits.Inotherwordsmarketinstrateiesdirectldecidethesuccessful,ggydevelopmentofrealestateproectsaswellastherealizationofcomanoals.jygp
5、Thisstudyfocusesonhowarealestatedevelomententerrisealiesinthepppp,roectoerationthemarketintheoriestoimroveitsmarketinsstemandheltopjp,gpgypainrofitssoastorealizeitsrofitoalsandsocialbenefitsThereforetheauthorgp.,pg,combinesmonographicstudywithcase
6、study,andbasedontheoverallmarketingenvironmentfortherealestateindustry,comprehensivelyanalyzesthecurrentmarketingenvironmentfacedbytheJadeBlueGulfProectoftheHDrealestatejcompanybyreferringtomarketingtheoriesandusingSWOTandPESTanalysistools.Thea
7、uthoralsoputsforwardsuggestionsaboutprojectmarketingstrategiesandimplementationguaranteefromtheperspectivesofmarketdemand,positioning,planningropertymanaementandmarketingpromotionthuschangingthe,pg,ad-trit
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