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ID:49848603
大小:5.03 MB
页数:59页
时间:2020-03-05
《HD公司宁都黄鸡的营销策略研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractABSTRACTHDIndustrialCo.Ltd.foundedinJanuar2001os化ssesthereistered,,y,,pgcaitalofRMB82millionthetotalassetsofRMB140millionandmorethan500p,employeesatpresent.Thecompanyismainlenaedinexandinroaationandyggpgppgbreedinofo山trdlivestockroductionofou
2、ltrandlivestockfeedet。hasg,py地ppy,,ben-ndcomeadiversifiedenterprisegroupadoptigonestoplinktyperoductionapoperationofgrowing,breeding,productionandproc的singandselling,andhasbeennamedastherovinciallevelariculturalindustrialleadinenterrisecontinuouslpggpy
3、**formanyyears.Atpresent,thebreedcultivatedbythecompanyisNingduYellow"Chicken.Thecompanypossesses1hatchery,1breedingcenter巧0000breedingbirdsonhand)and2largebreedingbases,with5.5millionbabchickshatchedandy5millioncommercialchickenssoldeveryearand
4、theannualsalesrevenuebreaksy,throuhRMB200million.g’Aseolesconstantlrowindemandonreenandsafearic山turalroducts,ppyggggpHDIndustrialCo.Ltd.isconfrontedwithaooddeveloentoortunitandis,gpmppyalsofacedwithabiarketressure.Thereforeitisnece巧ar化Ksearchthegm
5、p,ymarketingstrategyofNingduYellowChickenprogramofthecompanyand化scientificallylanitsftituredevelopmentath.ppThisaoesthrouhalarenumberofindustrialdataandKstricteddatabpp株gggyusingtheresearchmethodoflinkingtheorywithpractice,analyzestheopportunities,t
6、hreats,advantagesanddisadvantag的ofthecompanyby化eadvancedanalticaly化-methodandformulatesastrateconformintheselfdeveloentdemandof,gygpm化ecompanybycombiningtheactualsituationwi化化edevelopment出rectionof化ecompany.Firstltheaeretstheconclusionthatcomanhasobvious
7、internaly,ppgpyadvantagesisobtainedbyanalyzingtheorganization,hvunanresources,finance,productionandmarketingandtechnoloresearchanddeveloentofthecomangypmpyusingEFEmatrixanalysis化o
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