航空物流企业顾客满意度测评体系研究.pdf

航空物流企业顾客满意度测评体系研究.pdf

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1、ABSTRACTAviationlogisticsisthedepthandbreadthofshownationallogisticslevelandeconomicstrengthoftheimportantmarks.Inourcountry,theaviationlogisticsindustryisinastageofhigh-speedgrowthandfiercecompetition,therelevantstatisticsshowthatinrecentyearsourcountryaviationlogisticstotalwithanaverag

2、eannualrateofmorethan20%growth,aviationlogistics'scontributiontothenationaleconomygrowing,hasbecomeanimportantpartofmodernlogisticsindustry.Withtherapiddevelopmentofeconomy,customerexpectationsofairportlogisticsenterprisesmoreandmorehigh,airportlogisticsisbecomingmoreandmorefiercecompeti

3、tionbetweenenterprises,inthefiercemarketcompetition,howtoprovidehighqualityairlogisticsservice,all-roundtomeetcustomerdemand,customersatisfactionandobtaincustomerloyalty,isthekeyofairportlogisticsenterprisessurviveanddevelop.Inthispaper,onthebasisofasummaryofpredecessorsoncustomersatisfa

4、ction,accordingtothecharacteristicsoftheaviationlogisticsenterprisesindustry,aviationlogisticsenterprisecustomersatisfactionindexmodelisestablished(AACSI).Thefirstchapterisintroduction,inthisarticletheresearchbackground,significance,literaturereview,theresearchcontentinthispaper.Thesecon

5、dchaptersummarizesthecustomersatisfactiontheoryathomeandabroad.Onthebasisofalotofreadingliteratureathomeandabroad,tocustomersatisfaction,customersatisfaction,customersatisfaction,customersatisfactionindexmodeloftheevaluationmethodforeffectiveinductionandcollation.Onthebasisofthelatestdev

6、elopmentofthecustomersatisfactionevaluationsystemtounderstandandgrasp.Thethirdchapteranalysesthemarketcharacteristicoftheairportlogisticsenterprises.Comprehensivesystemofairportlogisticsenterprisebusinessprocess,market,customersatisfaction,thekeyfactorsthataffectcustomersatisfactionandth

7、eimportanceofaviationlogisticsenterprisecustomersatisfactionresearchisanalyzed.Thefourthchapterbuildsairportlogisticsenterprisecustomersatisfactionassessmentsystem.Onthebasisoftheaboveresearch,combiningthetheoryofcustomersatisfactionandthecharacteristicsofairportlogistics

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