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1、AbstractAbstractAtpresent,Chinesethemepark'sspeedofdevelopmentisveryfast.Thetypeofthemeparksisvariousandcomplete.Theirdistributionarerelativelyconcentrated.Themeparkshavebecomeanewsupplementaryresourcesintourismindustry.Buttherearemanyproblemsinmostofthethemepark,suchas
2、ingleincome,lowerprofitandevenlossphenomenon.Inordertopromotethethemeparks'sustainabledevelopmentinChina,thearticleputsforwardtheprofitpatternof"travel+realestate"inthethemeparks..ThroughanalyzingthepresentsituationofthethemeparksinChina,thispaperfoundthatthenumberiscom
3、monthemeparkismorebutsmallscaleandlowlevel;Notacleartheme,repetition,simple;Singleincome;Planninganddesignlevelislow;Seriousproblemssuchasspatialagglomerationandcompetition,therefore,drawingonthesuccessfulexperienceofDisney,foundthatthecombinationoftourismandrealestatep
4、rofitmodelisveryeffective,canfullycombinestheadvantageofbothtourismandrealestate,complementeachother,eachrealestaterecoveryinvestmentperiodisshort,theadvantageofhighyieldjustmakeupforthethemeparkconstructioncycleislong,theearlystageoftheprojectsuchaslargeinvestment,long
5、paybackperiodofinvestmentisinsufficient,theadvantagesofstableandthemeparkoperationperiodsjustmakeupforthedeficiencyoftherealestate,thustheprofitpatternof"travel+realestate"tobeabletoplayasignificanteffect.KeytoHappyValleyShenzhenasacase,thispaperdiscussestheprofitmodelo
6、f"travel+realestate"theactualeffect,throughtothehappyvalleythemeproperty,themehotelsandtouristtownthreeaspectseffectanalysis,foundthatthroughtheeffectivecombinationoftourismandrealestate,notonlycanbringlargeNumbersoftouristsattentionforrealestate,improvetherealestateval
7、ueandprofitmargins,andcanprovidestablefundingthroughrealestateasthethemeparktoensurevisitorsandfixed.IIAbstractProfitmodelinthispaper,theresearchnotonlydeepenthethemeparksintherelatedtheory,profitmodelandhelpsolvethethemeparkthedevelopmentofasingle,unabletocontinueasago
8、ingconcern,andtotheestablishmentofanewthemeparkprofitmodelhascertainpracticalsignificance.Keyword：ThemePark;Pr
