XM公司成本领先战略研究.pdf

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1、AbstractThecostleadershipstrategyisoneofthesuccessfulstrategiesofXMcompanyattheearlystageofthedevelopment,aswellasabasicstrategymustbeadheredforthepositionandcontinuetoconsolidatedevelopment.ButXMcompany’stypeofbusinessandthecharacteristicsoftheservicearedifferentfromthetraditionalindustriesandenter

2、prises,ithassomecharacteristicssuchasthefastchangesinthemarket,thefastupdatedcustomerandorientedtocustomerneedsbuttotheproducts,whichleadsthelackofmethodstocontrolthecostoftrades,weakercostcontroloflogistics,lowerlevelofcostcontrolofstockandunexpectedeffectofelectronicsurvey.Theadvantageofthecostlea

3、dershipstrategyismoreandmoresmallerandtheexistingresearchismoreabouttheelectroniccommercethanXMcompany,thereforethecostmanagementandcontrolhasbecomeoneofthemostimportantissuewhichrequiresresolutionassoonaspossibleduringthesustainabledevelopmentofXM.Thedeductivemethodisappliedinthispaperbasedonthedom

4、esticandforeignresearchtoanalyzethecostleadershipstrategy.Theinductionanddeductionmethodisusedtocollectdomesticandforeignliteratures.ThePESTandtheFive-ForcemodelareutilizedtoanalyzethecurrentstatusofXMfrominternalandexternalenvironment.TheoverallenvironmentofthecompanyisanalyzedandsummarizedbasedonS

5、WOT.Thisthesiselaboratesthecurrentenvironmentofcostleadershipstrategyandanalyzestheproblems,causesandpresentmanagementstatusofcostleadershipstrategy.AimedatthecauseofproblemsofXMcompany’scostleadershipstrategy,thispaperproposesthatthecompanyshouldimproveproductservicequalitytoreducesalecost,establis

6、hthelogisticsmanagementsystemofsupplychaintoreducelogisticscost,introducethecollaborativesupplychaininventorycontrolmodetoreducestockcost,improveinformationdegreetoproposethesuggestionofdevelopmentcostcontrol,andfinallyimprovethevaluechainofcompanytoenhancethecostleadershipstrategy.Keywords:costlead

7、ershipstrategy,costcontrol,valuechainII目录摘要..............................................................................................................................................IAbstract......