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1、ABSTRACTABSTRACTInrecentyears,aspeoplegraduallypayattentiontohealth,teaasakindoftraditionaldrink,withgreenandhealthyfunctions,hasbeenvaluedbythepeople,andatthesametime,theteaindustrycompetitionbecomesmoreandmoreintense,especiallysomesmallteaproductionc
2、ompanies,inthemanagementofbrandisgraduallyintheoutofthemarket.Asamemberofasmallteaproduction,aswellasattheinferiorpositioninthefiercecompetitionofthemarket,Xteacompanygotlotsofdisadvantages,forexampletheproductbrandrecognitionisnotstrong,thepricingisto
3、oconfusing,saleschannelandpromotionisnotenoughandsoon,therearetoonarrowtosomeextentandhinderedthehealthyandsustainabledevelopmentofthecompany.Inthestudyofthispaper,mainlyXteacompanyasthemainobjectofstudy,basedontheinternalandexternalenvironmentanalysis
4、,problemsandcausesofXteacompanyinmarketingisgoingtoputforward,andthencomeupwithsomecountermeasuresofmarketingstrategyandmarketingsales,inordertoprovidereferenceforthetheory,andalsofortheXteacompanyandothersmall-mediumsizeteamarketingcompanies.Keywords:
5、X-teacompany;marketing;marketing;strategyII目录目录第1章绪论.................................................................................................................11.1研究背景及意义............................................................................
6、..................11.1.1研究背景................................................................................................11.1.2研究目的及意义....................................................................................21.2国内外研究概况....................
7、..........................................................................31.2.1国外研究现状........................................................................................31.2.2国内研究现状..................................................................
8、......................51.3研究方法与论文基本构架..............................................................................61.3.1研究方法................................................................................................61.3.2基本构架.....
