O2O模式下消费者互动体验价值对再惠顾意愿影响研究——以餐饮美食团购为例.pdf

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1、O2O模式下消费者互动体验价值对再惠顾意愿影响研究——以餐饮美食团购为例目录摘要···································································································iAbstract································································································ii1导言·······················

2、············································································11.1研究背景·····················································································11.2研究目的与意义············································································21.2.1研究目的······

3、·······································································21.2.2研究意义·············································································31.3研究内容·····················································································31.4研究方法·············

4、········································································41.5研究技术路线···············································································51.6本研究主要创新之处······································································62国内外文献综述···················

5、································································72.1O2O电子商务模式的相关研究··························································72.1.1O2O模式内涵·······································································72.1.2网络团购的概念与研究现状······························

6、·······················82.2消费者互动的相关研究·································································102.2.1消费者互动的内涵································································102.2.2消费者互动的理论基础··························································112.2.3消费者互动行为的测

7、量方法···················································122.3消费者体验价值的相关研究···························································132.3.1消费者体验价值概念·····························································132.3.2体验价值测量维度研究················································

8、··········142.3.3体验价值与再惠顾意愿的关系研究··········································153理论模型及研究设计··········