HND市场学导论outcome2.doc

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1、ThereportofmarketingaboutTrusty-LandFoodCandidateName:CandidateClass:CandidateSCN:Worldcount:10TableofcontentsIntroduction:3Findings:3Product:3Price4Promotion5Place6ServicesMarketing7People7Processes7PhysicalEvidence7Changeofmarketingenvironment8Conclusion:8Reference:810Introduction:ThisreportusesS

2、erviceMarketingMixtoanalysisoftheTrusty-LandFoodCompany.ServiceMarketingMixiscomposesof7Ps.Iusesproduct,price,promotion,placetoanalyzetheTrusty-LandFoodCompany.Iusespeople,process,andphysicalevidencetoanalyzethebarbershop.AssumingTrusty-LandFoodCompany’smarketingenvironmentbechange.Findings:Product

3、:Productcanbeofferedtoamarketforattention,acquisitionanduseorconsumptionthatmightsatisfyawantorneed.Theproductincludesphysicalobjects,services,persons,places,organizationsandideas.TheTrusty-LandFoodCompany’sproductsistangibleproduct.Thechannelsoftangibleproduct.Threedifferentlevelsofproduct,thethre

4、elevelsincludescoreproducttangibleproduct.MeetisthecoreproductofTrusty-LandFoodCompany.Meetprovidesproteintopersonandmeetalsoimprovequalityoflife.ProductlineProductsarecloselyrelatedandtheyfunctioninasimilarmanagersotheproductneedsaproductline.Productlineisbenefitforsoldtothesametypesofoutletorfall

5、withingivenpriceranges.Trusty-LandFoodCompanycantaketheredmeetandwhitemeetdividedintotwokindsofproductionline.Thetwokindsofproductionlinecanimprovetheproductionefficiency.Trusty-LandCompany’sproductlinefromlesstomore.Theproductbecomemorethe10reasonsincludestheenterprisecompetivenessandtoattractmore

6、customerandincreasesales.ProductMixProductmixisthetotalsumofalltheproductsandvariantsofferedbyanorganization.Theproductionline’swidthistwo,becausetheproductlinesproductstwokindsofmeets.Themeetsincludewhitemeetandredmeet.Productlifecycle“KittyDoggy”productlifecycle“KittyDoggy”inthegrowthperiod.Durin

7、gthisperiod,thisbrandofpetfoodisincreasesales,launchnewproductsandopponentsappear.Isuggeststhat“KittyDoggy”keeppetfoodqualityand“KittyDoggy”mastfocusesontheopponenttofindwaystoincreasesmarketshare.10PriceTh