HND国际营销导论

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1、IndividualReportInternationalMarketing:AnintroductionOutcome1and2CandidateName:CandidateClass:CandidateSCN:14Tableofcontents1Introduction32Findings32.1ExplainWildhorseAutomobileenteringinternationalmarketsreasons32.2TwosourcesofinformationthatWildhorseAutomobile42.3Keyopportunitiesandthrea

2、tsassociatedwithentryinternationalmarket52.4WildhorseAutomobilewouldusetoselectwhichmarketstoenter72.5ThemodesofmarketentryavailabletoWildhoresAutomobile82.6ThemostappropriatemethodforWildhorseAutomobiletoentrymarket113Conclusion124Reference13141IntroductionThisreportdescribestheWildhorseA

3、utomobiletoentertheoverseasmarket.Thisreportconsistsofsixparts.Reportedthecontentsofthepackagewildhorsewhyentertheinternationalmarket.Wildhorsecompanyidentifiedtwomarketstoenterthesourceofinformation.Ofthewildhorses.Whatmethodsofautomobilecompaniestoentertheoverseasmarket.Selecttheappropri

4、atemethodstoentertheoverseasmarketandevaluatethecriteriayouuseinmarketing.Wildhorsecarcompanieschoosetherightwaytoentertheoverseasmarket.Thewildhorseofthecartoassessthestandardofyourmarketinginthemarket.2Findings2.1ExplainWildhorseAutomobileenteringinternationalmarketsreasonsInternationalm

5、arketingistheapplicationofmarketingprinciplesinmorethanonecountry,bycompaniesoverseasoracrossnationalborders.Internationalmarketingisbasedonanextensionofacompany’slocalmarketingstrategy,withspecialattentionpaidtomarketingidentification,targeting,anddecisionsinternationally.China'sproductio

6、ncostsrise,thepriceoftheWildhorseAutomobile’scarpriceswillleadtoadeclineinsales.Therefore,thewildhorsecarcompaniesshouldlookfortheproductionoflow-costoverseascountries.Nationalpolicyrestrictionsonthecountry'sresources.Companyrespondstothegovernment'spolicy.SoWildhorseAutomobilecompanytobui

7、ldfactoriesinoverseascountries.TheWildhorseAutomobilecompanyproductsduetoecologicalcausesofpoorsales.14Ecologicalfactorsinfluencetheproductionefficiencyofthecompany.Socompany'sproductsaresoldoverseas.TheWildhorseAutomobileCompanyinordertocompetewithrivals.Wild