hnd市场学导论outome2

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1、ThereportofmarketingaboutTrusty-LandFoodCandidateName:CandidateClass:CandidateSCN:Worldcount:10TableofcontentsIntroduction:3Findings:3Product:3Price4Promotion5Place6ServicesMarketing7People7Processes7PhysicalEvidence7Changeofmarketingenvironment8Conclusion:8Reference:810Introduction:This

2、reportusesServiceMarketingMixtoanalysisoftheTrusty-LandFoodCompany.ServiceMarketingMixiscomposesof7Ps.Iusesproduct,price,promotion,placetoanalyzetheTrusty-LandFoodCompany.Iusespeople,process,andphysicalevidencetoanalyzethebarbershop.AssumingTrusty-LandFoodCompany’smarketingenvironmentbec

3、hange.Findings:Product:Productcanbeofferedtoamarketforattention,acquisitionanduseorconsumptionthatmightsatisfyawantorneed.Theproductincludesphysicalobjects,services,persons,places,organizationsandideas.TheTrusty-LandFoodCompany’sproductsistangibleproduct.Thechannelsoftangibleproduct.Thre

4、edifferentlevelsofproduct,thethreelevelsincludescoreproducttangibleproduct.MeetisthecoreproductofTrusty-LandFoodCompany.Meetprovidesproteintopersonandmeetalsoimprovequalityoflife.ProductlineProductsarecloselyrelatedandtheyfunctioninasimilarmanagersotheproductneedsaproductline.Productline

5、isbenefitforsoldtothesametypesofoutletorfallwithingivenpriceranges.Trusty-LandFoodCompanycantaketheredmeetandwhitemeetdividedintotwokindsofproductionline.Thetwokindsofproductionlinecanimprovetheproductionefficiency.Trusty-LandCompany’sproductlinefromlesstomore.Theproductbecomemore10there

6、asonsincludestheenterprisecompetivenessandtoattractmorecustomerandincreasesales.ProductMixProductmixisthetotalsumofalltheproductsandvariantsofferedbyanorganization.Theproductionline’swidthistwo,becausetheproductlinesproductstwokindsofmeets.Themeetsincludewhitemeetandredmeet.Productlifecy

7、cle“KittyDoggy”productlifecycle“KittyDoggy”inthegrowthperiod.Duringthisperiod,thisbrandofpetfoodisincreasesales,launchnewproductsandopponentsappear.Isuggeststhat“KittyDoggy”keeppetfoodqualityand“KittyDoggy”mastfocusesontheopponenttofindwaystoincreasesmarketshare.10PriceTh