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1、1pleasedescribethepurposeandimportanceofmarketingresearchtoorganisations.(expectedresponse:approximately200words)Answeringthisquestionyou'llbeaskedtointerpretthemeaningofmarketingresearchfirst,thenexplaintheimportanceofmarketingresearch.Anexplainationoftheimpor
2、tanceofmarketingresearchtoincludepointssuchas:Definitionofmarketingresearchu Marketingresearchisamethodorinstrumentbygather(collect),sort(process),analyse,interpretinformationandfinallydrawanusefulconclusionthecompany'smarketingstrategywillbenefitfrom.Explain
3、theimportanceofmarketingresearch,youwillbesuggestedasfollows:u tomeettheneedsofitsmarketwhereacompanyneedstounderstanditscustomers.u Companiesusemarketingresearchtoidentifytherpotentialmarkets.u Marketingresearchhelpsorganisationcreatesatisfiedcustomersth
4、roughtheprovisionoftherightgoods(products),intherightplace,attherightprice,withtherightinformation(promotion).ReferenceofdataaboutapMarketingresearchisasystematic,objectivecollectionandanalysisarticulartargetmarket,competition,andotherSichuan-Guizhoutownaxis-th
5、eaxisontheNorth,inthetownof"YangtzeRiverCity"CenterinYibincity,SouthUnion"inshunanbamboo-sea","XINGWenShiHai"andotherhighleveltourismresourcesinthedomainofYibincity.ExternalexternallinkthehistoricalandculturalcityinGuizhouZunyiandGuiyangChinaexcellenttourismcit
6、y,isthejunctionofSichuan,Yunnan,Guizhou,ChongqingandSichuanbasinalongtheedgesof"WorldHeritage"onthetourismresourceswithhighlevelsoftourismnode.Axisshouldbeinthetowninthefuturebyvirtueofsuperiorculturalandtourismresources,strongerGreeneco-towns.RelyingontheYibin
7、-changning-xingwentourismportals,withthefocusonxingwentown,ZhuHaiZhen,BoWangShanzhenalongurbandevelopment.Figure2.5-1Yibincitycitydomaintownsystemplanningstructurefigure2.5.2YibinCenterCity1,anddevelopmentdirectionfromecologicalprotection,andwithtosuitablesexev
8、aluation,andregionaleconomiccontact,andindustrydevelopment,andtrafficconditions,manyoncitydevelopmentdirectionforintegratedconsiderationsHou,Yibineventuallydeterminedevelopm
