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1、ScienceandtechnologyenterprisesMarketingStrategyABSTRACTWiththecomingofknowledge-basedeconomy,higll&new-techenterprisesplayanincreasinglystrategicroleinnationaleconomy,andalsomakegreatcontributetoprovidingadvancedproductsandservices，promotingtechnicalprogr
2、ess，enlargingemploymentanddevelopingthenationaleconomiccompetitivepower．ButwhiletheymakeaSUCCESSuponadvancedtechnologyandhi-techproducts，theyusuallyputtoomuchemphasisolltechnologyadvantages，accordinglyneglecttheresearchandapplicationsofmarketingstrategyand
3、management，andthencausedtheMarketingMyopiaresultinginpassivenessevefldefeattothemanagement．Sohowtoexercisemodemmarketingtheories，researchandconstitutemarketingstrategyandpolicyoflIigh&new-techenterprises，andprovidenecessarytheorybaseandsuppoaingtothemarket
4、ingproblemsofhiigh&new-techenterprises，hassomerealitysignificanceandgeneralizeapplicationvaluetopromotecontinuance，healthyandrapidlydevelopmentofhigh&new-techenterprises．KEYWORDS：high&new-techenterprise，marketingstrategy,technicalmarketing，innovationofmark
5、etingtheoriesFirst,thescienceandtechnologyenterprisemarketingstrategyMarketingstrategyistheenterpriseundertheguidanceofthemarketingconcept,theapplicationofmodernmanagementmethods,foraperiodoftime,thedevelopmentoftheoverallbusinessmarketingideasandplanning.
6、Marketingstrategyconsistsofthreedifferentlevelsofcontent:targetmarket,marketpositioningandmarketingmix.Theso-calledtargetmarketisthecompanyestablishedtoservecustomers.Theso-calledmarketpositioningisanenterprisecultivatecertaincharacteristicsfortheproduct,a
7、ndestablishacertainimageoftheproduct,inthemindsofcustomersinordertoformaspecialpreference,itistoattackthetargetmarketpointofattackanddefensepointselection.Marketingmixistheenterprisetomeettheneedsofthetargetcustomergroupscanbecombinedcontrolvariables,offen
8、sivetargetmarket,occupythemarketpositioningoftheweapon,whichisthemarketingstrategy,accordingtothetraditional4Pconceptingeneral,includingproductstrategy,pricingstrategy,distributionstrategy,marketingstrategyan
