商务写作写作课件 写作1演示文稿.ppt

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1、Unite1●WhatIsCommunication?●CommunicationObjectives●BusinesscommunicationToday●communicationisthetransmissionofamessage.Forourhumanbehavior,communicationisthesendingandreceivingofinformation,ideas,attitudes,andemotions—eitherverbalornonverbal—thatproducearesponsebetweenpeople.●1.Tob

2、eunderstooodexactlyasweintended;2.Tosecureadesiredresponsetowhatwecommunicate;3.Tobuildupanddevelopgoodwillbetweenthesenderandthereceiverofthemessage.●Someclarificationofrelatedtermswillhelpusobtainabetterunderstandingoftheprocessandenvironmentofbusinesscommunication:1.DownwardCommu

3、nication---theformofcommunicationfromsuperiortosubordinate,frombosstoemployee,andfromdecisionmakertooperatingpersonnel.2.UpwardCommunication—theoppositeflowofthedownwardcommunicationinwhichmessagesfromthebottomlevelmoveupthroughmanystagesuntiltheyreachthetop.3.HorizontalCommunicatio

4、n–theexchangingflowsbetweenoramongorganizationalunitsonthesamehierarchicallevel.Thiskindofcommunicationcanbedividedintotwogroups:internalandexternalhorizontalcommunication.Conclusion:Wewillfocusonthediscussionofexternalhorizontalcommuncation,particularlyoncommunicationamonginternati

5、onaltradingcompanies.StrategiesandskillswillbedescribedtoshowhowinternationalbusinessmencommunicatewiththeirrelatedbusiesspartnerstitleManagerSupervisorCorporateSectionManagerSub-managerPurchasingSupervisorDirectorAssistantManagerProductionSupervisorChiefExecutiveOfficerPersonnelMan

6、agerAdministratorChiefFinancialOfficerBusinessManagerAccountantChiefOperationsOfficerProjectManagerAccountantAssistantMarketingDirectorDistrictManagerAccountantManagerBoardChairRegionalManagerAccountantClerkSalesmanAccountManagerCertifiedPublicAccountantSecretaryGeneralManagerSalesR

7、epresentative___________________________________________________________________________layoutlayoutmarginlinespacefilingcabinetpricelisttravelagencypassonconferencewholesalerretailerinvoice2TestyourselfAccordingtothebelowinformation,writeacompletebusinessletterwithname,address,date

8、etc.(inventanydetai