商务写作写作课件-写作1演示文稿

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1、Unite1●WhatIsCommunication?●CommunicationObjectives●BusinesscommunicationToday●communicationisthetransmissionofamessage.Forourhumanbehavior,communicationisthesendingandreceivingofinformation,ideas,attitudes,andemotions—eitherverbalornonverbal—thatproducearesponsebetweenpeople

2、.●1.Tobeunderstooodexactlyasweintended;2.Tosecureadesiredresponsetowhatwecommunicate;3.Tobuildupanddevelopgoodwillbetweenthesenderandthereceiverofthemessage.●Someclarificationofrelatedtermswillhelpusobtainabetterunderstandingoftheprocessandenvironmentofbusinesscommunication:1

3、.DownwardCommunication---theformofcommunicationfromsuperiortosubordinate,frombosstoemployee,andfromdecisionmakertooperatingpersonnel.2.UpwardCommunication—theoppositeflowofthedownwardcommunicationinwhichmessagesfromthebottomlevelmoveupthroughmanystagesuntiltheyreachthetop.3.H

4、orizontalCommunication–theexchangingflowsbetweenoramongorganizationalunitsonthesamehierarchicallevel.Thiskindofcommunicationcanbedividedintotwogroups:internalandexternalhorizontalcommunication.Conclusion:Wewillfocusonthediscussionofexternalhorizontalcommuncation,particularlyo

5、ncommunicationamonginternationaltradingcompanies.StrategiesandskillswillbedescribedtoshowhowinternationalbusinessmencommunicatewiththeirrelatedbusiesspartnerstitleManagerSupervisorCorporateSectionManagerSub-managerPurchasingSupervisorDirectorAssistantManagerProductionSupervis

6、orChiefExecutiveOfficerPersonnelManagerAdministratorChiefFinancialOfficerBusinessManagerAccountantChiefOperationsOfficerProjectManagerAccountantAssistantMarketingDirectorDistrictManagerAccountantManagerBoardChairRegionalManagerAccountantClerkSalesmanAccountManagerCertifiedPub

7、licAccountantSecretaryGeneralManagerSalesRepresentative___________________________________________________________________________layoutlayoutmarginlinespacefilingcabinetpricelisttravelagencypassonconferencewholesalerretailerinvoice2TestyourselfAccordingtothebelowinformation,

8、writeacompletebusinessletterwithname,address,dateetc.(inventanydetai