植入式广告的商业价值.ppt

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1、ThebusinessvalueofplacementproductIn1974,thevalueofplacementproductinAmericaaddedupto17.4milliondollars,whichincreasedto700,000billondollars.Inchina,movieAWorldWithoutThievesmadeagreatdealofprofitbyinsertingadvertisemennts,around40millionyuan.soyoucansee,placementproductbingsagreatvalu

2、e.Ifyouaretheone《非诚勿扰》我们在拍之前，把所有的广告先搜集好，广告费就是制作费，有多少广告拍多少电影，这样的话我们永远不会亏钱.----植入广告的幕后操盘手江南春QinghuatongfangQingfenmarriageseekingonlionBlinddate(相亲)“Welcometograndchinaair”againandagainHaihangairlinesGrandchinaairjiannanchunWhentheyaredrinking无论从哪个角度拍，酒瓶上“剑南春”三字总是像向日葵追逐太阳一般对准镜头。MOTOphon

3、eSUBARUCARWinslewhisy3-secondclose-upshots(特写镜头)CostapassengerlinerAnsweringacurtaincallMoreandmorehighrankingbusinesstravelersareattractedtoCosta14placementproducts10patchadvertising(贴片广告)50millionyuanSo,goodplacementproductcanachieveawin-win-wingoal.1.forTheproducers:moremoney,movies

4、ofhigherquality2.forthesponsors:promotion,buildabrandimage3.fortheaudience:lessinterruptedbytheannoyingadsMoistenseverythingsilently(润物细无声)