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时间:2019-11-14
《【精品】商务英语写作(forEMBA.docx》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、BusinessWritingTableofContentsChapterIPrinciplesofBusinesswritingChapterIIHowtoWriteSocialCorrespondenceChapterIIIHowtoWriteEmailsChapterIVHowtoWriteResumesChapterVHowt)WriteCoverLettersBusinessWriting(ForEMBAStudents)Inthiscourseyouwillpracticewritingbusinessletters,r
2、esumes,emailsandcoverlettersinavarietyofbusinesssituations.Ifyoustudyandusetheseprinciples,youwillbecomeabettercommunicatorinwritingandspeaking.Youmustunderstandtheirimportancebeforecommunicatingeffectively.Asyouprobablyknow,writingismorethangoodgrammar;itinvolvescommu
3、nicatinginastylethatthereaderunderstandsandappreciates.ReviewtheseprinciplesthroughoutthecourseandlookforevidenceoftheseprinciplesasyoureadthecasestudiesandEnglisharticles.ChapterIPrinciplesofBusinessWritingThereisnoonestyleofAmericanwriting,butcertainprinciplesdrivech
4、oicesthatwritersmakeastheyorganizeandpresentinformationinwrittenform.JustasChinesewritersaretaughttowriteinaspecificwayforChinesereaders,Americanchildrenaretaughtspecificstylesfromthetimetheyenterschool.Unfortunately,thewritingexpectationsareoppositestylesinmanyways.Th
5、ischapterwillhelpyouunderstandwhatanEnglish-speakingbusinessaudienceexpectsandwhyitisimportanttowriteinthatstyle.OnceyoulearnWHATanEnglish-speakingaudienceexpectsandpracticetheprinciplesofthisstyle,itwillbecomemorecomfortable,butuntilthen,youmayfindthatthisstyleofwriti
6、ngistoodirectanddoesnotfeelnatural•ThefollowingprinciplescontrolmanyofthechoicesEnglish-speakingwritersmakewhentheyarewritingtoabusinessaudience・1•BecomeReader・CenteTedInordertocommunicatewellwithanEnglish-speakingaudienee,youmustbecome"readercentered.^Youmustthinkfirs
7、tabouttheneedsofthereader,nottheneedsofthewriter.Inbusinesswriting,thereaderwantstofindinformationquicklyandefficiently.Itisthejobofthewritertomakeiteasyforthereader.Ifthereaderdoesnotunderstandapieceofwriting,itisnotthereaderwhoisstupid;itisthewriterwhohasnotmadeiteas
8、yfor(hereader.Thisisexactlyoppositeofmanycountries'expectations.WritersinChina,oftentrytoshowtheirintelligencebyusing
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