资源描述：
《国外社会心理学1课件9.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、Chapter9Thismultimediaproductanditscontentsareprotectedundercopyrightlaw.Thefollowingareprohibitedbylaw:anypublicperformanceordisplay,includingtransmissionofanyimageoveranetwork;preparationofanyderivativework,includingtheextraction,inwholeorinpart,ofanyima
2、ges;anyrental,lease,orlendingoftheprogram.SocialInfluence:ChangingOthers’BehaviorCopyright2006,AllynandBaconSocialInfluenceConformityComplianceSymbolicSocialInfluenceObediencetoAuthoritySocialInfluenceGoesToWorkCopyright2006,AllynandBaconSocialInfluenceSoc
3、ialInfluence—effortsbyoneormoreindividualstochangetheattitudes,beliefs,perceptions,orbehaviorsofoneormoreothersCopyright2006,AllynandBaconConformityConformity—atypeofsocialinfluenceinwhichindividualschangetheirattitudesorbehaviorinordertoadheretosocialnorm
4、s:RulesregardinghowpeopleareexpectedtobehaveinspecificsituationsCopyright2006,AllynandBaconConformityAsch’s(1950s)ResearchonConformityParticipantswereaskedtoindicatewhichofthreelinesmatchedastandardlineinlength.Copyright2006,AllynandBaconConformityDuringth
5、ecriticaltrials,participantshadtogivetheiranswersafteraunanimousgroupgavethewronganswer.76%conformedatleastoncetothegroup’sfalsejudgmentOverall,theyagreedwiththeerrors37%ofthetimeLaterresearchfoundthatanally(someonewhodisagreedwiththegroup)andtheabilitytom
6、akeresponsesprivatelybothreducedconformity.Copyright2006,AllynandBaconConformityFactorsthatAffectConformityCohesiveness—thedegreeofattractionfeltbyanindividualtowardaninfluencinggroupAscohesivenessincreases,conformityincreasesGroupsizeAsgroupsizeincreases,
7、conformityincreasesDescriptiveNorms(whatmostpeopledoinagivensituation)andInjunctiveNorms(specifywhatoughttobedone)BothcanincreaseconformityNormativeFocusTheorypredictsthatpeoplearemorelikelytoconformtoinjunctivenormswhentheyaresalienttothem.Copyright2006,A
8、llynandBaconConformitySituationalnormsGuidebehaviorinagivensituationorenvironmentCanbeactivatedautomaticallywithoutconsciousawarenessandcanexertstrongeffectsonbehaviorCopyright2006,AllynandBaconConformityWhyP
