2019-2020年高中英语Unit1Advertising教案牛津译林版必修4.DOC

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1、2019-2020年高中英语Unit1Advertising教案牛津译林版必修4Teachingaims1.Tomakestudentsawareoftheroleofadvertisinginourdailylife2.Totalkaboutthesixadsandputthemintwogroups.Finallyencouragethemtotellthedifferencebetweenthem3.Todiscussthelastthreequestionstoimprovetheirspeakingabi

2、lityTeachingmethods1.Oralexpression2.Grouporteamdiscussion3.ListeningandspeakingAnalysisImportantpointsTohelpstudentsunderstandtheroleofadsDifficultpoints1.Encouragethestudentstomunicatewithclassmates.2.Theusagesofsomekeywords.TeachingaidsMulti-mediaprojectorT

3、eachingprocedures:Step1lead-inTheteachershowsthestudentsseveralbeautifuladvertisements,amongwhicharebothmercialadvertisementsandpublicserviceadvertisements.T:(Greetingtheclassasusual)Nowwewilltalkaboutadvertising.Thenbytheway:Doyoulikereadingorwatchingadvertis

4、ements?Whatkindofadsdoyoulikebest?Andwhy?Wherecanyoufindadvertisements?(Tcangivethestudentsenoughtimetodiscussthequestionsinpairsorgroups.Anyrelatedanswersareacceptable.Thisstepisjusttoarousetheirinterestinthetopic.)Ss:…(Encouragethemtoexpressthemselves)T:That

5、’sgood!Soinfactwearelivinginaworldofadsandwhetheryoulikeornot,theyareinfluencingourlife.Ok,nowpleaseopenyourbooktopage1.Herearefourpictures.Youmayhaveseensomesimilartothem.Nextpleasediscussthemingroupsoffourandtrytoanswerthefollowingquestions:Whatcanyouseeinth

6、epicture?Whatcanyoureadonit?Whatdoesitpersuadeustodoorwhatdoesittrytotellus?Ss:…(Showthepicturesinpairsandletthestudentstodiscussthemonebyone.Remembertogivethemenoughtimetothinkabouttheabovequestions)Step2ObservationAskstudentstofocusonthefouradvertisementsonP

7、age1.Encouragethestudentstoformpairsanddiscussthecontentsofeachoneandtrytodividethefouradvertisementsintotwoparts.Thus,encouragethestudentstopayattentiontothefunctionsofthemercialadvertisementsandpublicserviceadvertisements.T:Welldone!Nowyoucanseethatadvertise

8、mentsareagoodwaytosellproductsorservices.Theyarealsoagoodwaytomakepeopleawareoftheneedsofothersandthedangersaroundthem.Nextpleaselookatthetablebelowandthengothroughthefourpicturesa