资源描述：
《2019-2020年高中英语Unit1Advertising单元小结教学案牛津译林版必修4》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、2019-2020年高中英语Unit1Advertising单元小结教学案牛津译林版必修4Withthedevelopmentoftheeconomy,advertisementshavebeeanimportantpartofourlives,whichusewordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.Therearetwomaintypesofadvertisements.Amercialadvertisementiso
2、newhichsomeonehaspaidfortoadvertiseaproductorservice.Althoughtherearelawstoprotectpeoplefromadvertisementsthatcheatpeople,wemustbeawareoftheskilfulmethodsusedinadstotryandsellusthings,whichmakeusfeelpleasedwiththenicementaboutaproduct.Evenifanaddoesnotlie,itdoesnotme
3、anitisaltogetherinnocent.Wemustnotfallforthiskindoftrick.AnotherkindofadsisPSAswhicharemeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.Whenitestoads,wemustalluseourintelligenceandnotbeaslavetothem.随着经济的发展，广告已成为我们生活中的重要组成部分；广告通常用词汇和图片来
4、说服人们去购买某一产品或服务，或相信某一观点。广告主要有两种类型。商业广告是一种人们为了宣传某种产品或服务而花钱做的广告。尽管法律保护人们免受广告的欺骗，但我们必须明白广告为了卖给我们东西所使用的一些技巧方法，它们常常让我们对某一产品的赞美的评论感到满意。即使广告不撒谎，也并不意味着它完全是清白的。对于这种伎俩，我们一定不要上当。另一种是公益广告。其目的是就健康、安全或者其他影响到公共利益的问题对人们进行教育。每当谈到广告时，我们要有自己的才智，而不能成为其奴隶。加餐练(一) 完形阅读组合练Ⅰ.完形填空Whileshopping
5、forsometoysformygrandkidsasChristmasgifts,Isawalittleboyaboutfiveholdingalovelydollatthecorner.Hekept__1__herhairandheheldhersogently,appearingasif__2__topayforthedoll.When__3__whothedollwasfor,hesaid,“Itisthedollmysisterwantedso__4__forChristmas.”Iaskedhimwherehissi
6、sterwas.Helookedatmewiththe__5__eyesandsaid,“ShehasgonetobewithJesus.Shewaskilledina(n)__6__.MyDaddysaysthatmammaisgoingtohavetogobewithher.”Myheartnearlystopped__7__.Isuddenlyremembereda__8__inthenewspaperseveraldaysearlieraboutadrunkdriver__9__acarandkillingalittle
7、girlandthemotherwasinserious__10__.Thisboywaslikelytobelongtothis__11__family.Igavetheboyahandfulof__12__topayforthedoll.Hegrew__13__andsaid,“ThankyouJesusforgivingmeenoughmoney.He__14__myprayer(祈祷).Hegavemeenoughtobuythedollandaroseformymamma.Sheloveswhiterosessover
8、y,verymuch.”TwodayslaterIreadinthepaperthattheyoungwomanhad__15__.Icouldn'thelpbut__16__somewhiterosesandtookthemtothefuneralhome(殡
