Intercultural business communication.ppt

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1、InterculturalbusinesscommunicationSession1Introducingkeynotions:cultureandcommunicationCourseobjectivesToknowaboutbasictheoriesandconceptsininterculturalbusinesscommunication.Tolearnaboutculturaldifferencesinbusinesscontext.Toraiseinterculturalawareness.Toimproveinterculturalcommunica

2、tioncompetence.CourserequirementsPunctualandregularattendanceActiveparticipationinclassactivitiesCompleteassignmenttasksdulyDefiningculture“Cultureisthemeaningfulwayinwhichpeopleactandinteractintheirsocialcontextswithoneanother”(Moll,2012:4).“Cultureisacquiredknowledgethatpeopleusetoi

3、nterpretandgeneratesocialbehavior”(Luthansetal,2008:3-4).Definingcommunication“Communicationisthesharingofanymessagethroughanymeansbyoneentitytoanother”(Moll,2012:5).“Communicationisadynamicprocessinwhichpeopleattempttosharetheirinternalstateswithotherpeoplethroughtheuseofsymbols”(Sam

4、ovaretal,2010:16).“Businesscommunicationissharingmessagesinanattempttotargetimprovementandfulfillmentofthemissionorobjectivesofthebusinessorganiation”(Moll,2012:5).“Interculturalcommunicationinvolvesinteractionbetweenpeoplewhoseculturalperceptionsandsymbolsystemsaredistinctenoughtoalt

5、erthecommunicationevent”(Samovaretal,2010:12).ModelsofcultureReproducedfromMoll(2012:6)CitedfromMoll(2012:7)CulturaldiversityTakenfromLuthansetal(2008:7)Stereotyping(howAmericansandtheFrenchseeeachother)(AdaptedfromLuthansetal(2008:8)Valuesinculture(contd.)(contd.)Hofstede’sculturaldi

6、mensionsPowerdistanceUncertaintyavoidanceIndividualism/CollectivismMasculinity/FemininityTrompenaars’CulturalDimensionsUniversalismvs.ParticularismIndividualismvs.CommunitarismNeutralvs.EmotionalSpecificvs.DiffuseAchievementvs.AscriptionTimeTheenvironmentGLOBEProjectKeyreferencesAssig

7、nmentPersonalwork:CommentonHofstede’sculturaldimensionsintermsoffunctionality,strengthsandweaknesses).Groupwork:Carryonaculturaldimensionssurveyusingthegivenquestionnaire.