Contrastive Analysis on Intercultural Business Communication between China and America

《Contrastive Analysis on Intercultural Business Communication between China and America》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、ContrastiveAnalysisonInterculturalBusinessCommunicationbetweenChinaandAmericaAbstract:Interculturalcommunicationasasocialphenomenon,sinceitwasdiscoveredearlybysomescholars.Theyhavemadeadeeperresearchonit.Withthecontinuousdevelopmentofsocialprogress,communicationbetweendifferentculturalbackgroundsc

2、ountiesandregionsgoesdeeper.Andthelanguageandcultureisavehicleforcommunication.Thisshowsthenecessitytotheresearchofcross-culturalcommunication.Andthisstudyhaswideandfar-reachingsignificanceoftheoryandpractice.Thispaperanalyzesthecharacteristicsofcross-culturalcommunication,pointedoutthatthecultura

3、ldifferencesbetweenChinaandtheU.S.ThispaperdrawsconclusionsthattheChinesehavethecharacteristicsofcollectivism,pastorientation,high-contextcultures,stronguncertaintyavoidance,andhighpowerdistance.Incontrast,theUnitedStateshasthefeaturesofindividualism,futureorientation,low-contextcultures,weakuncer

4、taintyavoidanceandsmallpowerdistance.Basedonthis,intheSino-UScross-culturalbusinesscommunicationprocess,itwillneedtokeepinmindthedifferencesofthecharacteristicsbetweenChinaandAmericancultures.Onlyinthiswaycanwetargetmoreefficiently.Keywords:InterculturalCommunication;PowerDistance;UncertaintyAvoid

5、ance;Individualism.摘要：跨文化交际作为一种社会现象，很早以来就被一些学者所发现，并对其进行了深入的研究。随着社会不断发展进步，不同文化背景的国家和地区间的交往不断加深，而语言和文化是交流的载体。这就对跨文化交际的研究提出了必要性。并且这种研究具有广泛而深远的理论与实践的意义。本文分析了跨文化交际的特征，指出中美之间的文化差异。得出了中国具有集体主义、过去取向、高语境文化、强不确定性规避、大权力距离等文化特征的结论，与之相反，美国具有个体主义、未来取向、低语境文化、弱不确定性规避以及小权力距离等特征。基于此，在中美跨文化商务交际的过程中，必需要时刻注意中美文化之间的这些特

6、征的差异，只有这样，才能做到有的放矢，事半功倍。关键词：跨文化交际；权力距离；不确定性规避；个体主义PartIIntroductionInterculturalcommunication(ICC)isthetermfirstusedbyEdwardT.Hallin1959andissimplydefinedasinterpersonalcommunicationbetweenmembersofdifferentcultures.Anothersimple,yeteffective,approachistodefineitascommunicationthatoccursbetweenind

7、ividualsandentitiesthatareculturallyunlike(Rogers&Steinfatt,1999).Thatistosayinterculturalcommunicationcantakeplacenotonlybetweentwoindividualsbutalsobetweeninternationalentities.Thekeyfocusisthattheindividualsor