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1、Contents1>IndustryAnalysis12>BrandProfile43、4PAnalysis5>Product>Price>Place>Promotion4、SWOTAnalysis8>Strengths>Weaknesses>Opportunities>Threats5、MarketingStrategy12>SelectSalesArea>Salespromotions1>IndustryAnalysisCosmeticsinChina1snationaleconomyareoneofthefastestgro
2、wingindustries.Ithasexperiencedgreatchangesfromwithouttohaveandfromsmalltolarge.In1987,only1.8billionoutputvalueandaboutonehundredenterprises.Developedtothetwothousandyears,theindustry*ssalesrevenuereached13.8billion,hasmorethan3.000enterprises.From1987to2000.thecosme
3、ticsindustryaverageannualgrowthrateofoutputofaround18%.2009年化妆品等级关注度销化妆品10.47%高档化妆品26.52%大众化妆品46.56%活性化妆品16.45%数据来源：百度数据硏究中心2009年12月Ascanbeseenfromtheabovechartthatconsumerconcernedaboutthepublic*sattentionaheadofothercosmeticgradecosmetics,reaching46.56%,indicatingth
4、atInternetusersaremoreconcernedaboutthebeautyofthecheap,goodqualitycosmetics.High-endcosmeticsto25.62%oftheattention,rankedsecond,regardlessofwhetheritwillbuyhigh-endcosinetics,isstillthefocusofattentionofusers・Directsalesofcosmeticsandcosmeticactivityinthirdandfourth
5、,attention,were16.45%and10.47%.2009年化妆品品类关注度数据来源：百度数据硏究中心2009年12月Fromtheabovechartwecanseethat2009usersattentiontotheskincareproductsismuchhigherthanothercategories>theoverallconcernabouttheaccountingfor68.88%,cosmetics,second,to19.55$・Totalskincareandmakeuparetwotype
6、sofattentionuptonearly9percent・Maskisaskincareproductsthatdepositedontheface.After20-30minutesafterspreading,itwillformatightfilmontheface,socalledmaskHowever,somedonotformafilmafterdryingmask；cannotblocktosetoff,theonlywatertowashitoff,rather,theyshouldbecalledasurfa
7、cecoveredPaintmask,butthehabit,becausetheoperationandeffectivenessofafacepackIsthesame,alsocalledamask.Theprincipleofthemaskisusealayerwithdifferentfunctionsandcomponentsofthedressingdepositedontheface,blockingskincontactwithair.Whenthislayerdressingtightlyagainstthes
8、kin,itwillinhibitthesecretionofsebumbytheevaporationofsweatleavingtheskinwithatemperaturerise,thewilltopromotebloodcirculati
