[英语学习]英文版市场策划

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1、Contents1、IndustryAnalysis………………………1132、BrandProfile……………………………43、4PAnalysis…………………………………5ØProductØPriceØPlaceØPromotion4、SWOTAnalysis……………………………8ØStrengthsØWeaknessesØOpportunitiesØThreats5、MarketingStrategy……………………12ØSelectSalesAreaØSalespromotions1、IndustryAnalysisCosmeticsinCh

2、ina'snationaleconomyareoneofthefastestgrowingindustries.Ithasexperiencedgreatchangesfromwithouttohaveand13fromsmalltolarge.In1987，only1.8billionoutputvalueandaboutonehundredenterprises.Developedtothetwothousandyears,theindustry'ssalesrevenuereached13.8billion,hasmorethan3,000enter

3、prises.From1987to2000,thecosmeticsindustryaverageannualgrowthrateofoutputofaround18%.Ascanbeseenfromtheabovechartthatconsumerconcernedaboutthepublic'sattentionaheadofothercosmeticgradecosmetics,reaching46.56%,indicatingthatInternetusersaremoreconcernedaboutthebeautyofthecheap,good

4、qualitycosmetics.High-endcosmeticsto25.62%oftheattention,rankedsecond,regardlessofwhetheritwillbuyhigh-endcosmetics,isstillthefocusofattentionofusers.Directsalesofcosmeticsandcosmeticactivityinthirdandfourth,attention,were16.45%and10.47%.13Fromtheabovechartwecanseethat2009usersatt

5、entiontotheskincareproductsismuchhigherthanothercategories,theoverallconcernabouttheaccountingfor68.88%,cosmetics,second,to19.55%.Totalskincareandmakeuparetwotypesofattentionuptonearly9percent.Maskisaskincareproductsthatdepositedontheface.After20-30minutesafterspreading,itwillform

6、atightfilmontheface,socalledmaskHowever,somedonotformafilmafterdryingmask;cannotblocktosetoff,theonlywatertowashitoff,rather,theyshouldbecalledasurfacecoveredPaintmask,butthehabit,becausetheoperationandeffectivenessofafacepackIsthesame,alsocalledamask.Theprincipleofthemaskisuseala

7、yerwithdifferentfunctionsandcomponentsofthedressingdepositedontheface,blockingskincontactwithair.Whenthislayerdressingtightlyagainsttheskin,it13willinhibitthesecretionofsebumbytheevaporationofsweatleavingtheskinwithatemperaturerise,thewilltopromotebloodcirculation,penetratetheskin

8、ofthenutrientsinthecellTospreadwi