威露士市场策划英文版

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1、TeamProject:MarketPlanforWalchFoamingHandWash-18Contents1.Executivesummary1.1Assumption---------------------------------------------------------31.2History1.3BriefIntroduction1.4Goal1.5Analysisthequestionnaire2.MarketCompetitiveness---------------------------------

2、--------52.1Substitute2.1.1Soaps2.1.2OtherAntibacterialHandwashes2.2MarketSituation2.2.1theproductinWalchcompany2.2.2WalchHandWashintheWholeMarket2.3PortfolioAnalysis2.4SWOT2.4.1Opportunities2.4.2Threats2.4.3Strengths2.4.4Weaknesses3．MarketMixandMarketPlanning-----

3、---------------------113.1Product3.2Price3.3Place3.4Promotion3.5Marketingstrategy4.MarketSales-----------------------------------------------------------165.Advertisement---------------------------------------------------------176.Promising7.RecommendationQuestionn

4、aireandtheresult---18181.Executivesummary1.1AssumptionWeassumethatthefoaminghandwashisanewlyproductwhichhasalreadyexistedinthemarket.Sinceforthegoodsellingandthelargepotentialmarket,wewanttoenlargetheproductionscaleofthehandwash.1.2History:In2001,webrokeintotheChin

5、esemarket,andthenpopularizeinGuangzhou,Shenzhen,Hongkong,andMacau.Through3yearsofoperation,ourproductshavebeensoldinallprovinces,municipalitiesandautonomousregionsexceptTibet.Totalsalesreached70urbanareasinChina.Atpresent,weareevaluatedasoneofthefastedprogressintop

6、tenbrandsindomesticindustry.AndthebrandawarenessinGuangzhou,Shenzhenisover80%,especiallyforournewlyproduct---thefoaminghandwashseriesofsales.1.3BriefIntroductionlWhatisthepurposeofournewlyproduct?1)Occupymoremarketsharebythisnewlyfoamingdesign2)Usingthisnewproductt

7、oincreasethebrandimagelWhatisourtargetmarketformagicfoaminghandwash?18Thekidsandtheyoungareourtargetmarket.lWhatisourcustomersvalue？Wetryourbesttoprovidehighqualityproducts.lHowweexpandthemarket?GlobalStrategyandmulti-productstrategyarethewaysweexpandthemarket.1.4G

8、oalBethelargesthandwashcompanyaroundtheworldin10years!1.5AnalysisthequestionnaireFromourquestionnaire,mostoftheparticipantscomefromthemainlycityo