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ID:47878261
大小:77.63 KB
页数:42页
时间:2019-11-17
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1、商务英语中级模拟1READINGPARTONE•Lookatthestatementsbelowandtheinformationonoutdooradvertisingontheoppositepage・AThecost-effectivenessandflexibilityofferedbylarge-formatdigitalimaginghasalsohelpeddiversifythenumberofout-of-homcmedia.Out-of-homcwasaconceptthatdidn'th
2、aveanameuntildigitaltechnologygaveitone.Insteadofhand-paintingabusorshelter,aself-adhesivegraphiccanbedigitallyimagedinashortamountoftimeandappliedwithrelativeease・Advancesinthedurabilityandweatherabilityofinksandvinylsubstrateskeeptheimageslookingsharpfora
3、longertime.BOthertechnologiescontributetoimprovementsinoutdooradvertising.Satellitelightingsystemsallowoutdoorcompaniestoremotelyadjustbillboardlightingtochangewithseasonsanddailylightdifferences・Forinstance,lightscanbeprogrammedtoturnoffattheendofanadverti
4、ser'scontract,whiletwo-waycommunicationletsoutdoorcompaniesknowwhenthereisnopower.cAnotherelectronicdevicebarcodeidentification寸racksanadvertiserscampaignfromposterproductionthroughshipping,displayandremoval.Inthisway,advertiserscanverifythestatusoftheircam
5、paignthroughon-linecommunicationwiththeoutdoorcompanies・Similarly,computer-mappingsystemshelpadvertiserscombinedemographicandgeographicmarketresearchdatawithoutdoorlocationstodeterminethebestplacetoadvertise.DGlobalpositioningsystems(GPS)makeupanothertechno
6、logythatenablestheoutdoorindustrytodeterminedisplaylocations.Dataisgatheredwithahand-heldGPSreceiverthatreceivesradiosignalsfromsatellites.Thedataisthenputintomappingdatabasesystemsthatvisuallypositionbillboardsandotherout-of-homeadvertisingdisplaysatthatlo
7、cation.Inthisway,advertiserscantestcreativedesignsatspecificlocationsfromacomputerbeforetheycommittothem.1.Lightingsystemofbillboardchangesseasonally,whichisremote-control.B2.Oneofeffectsthatdigitaltechnologyhasonoutdooradvertisingistomakeclearpicturemoredu
8、rable.A3.Digitalimagedadvertisingcansavetimeandlabor.A4.ThecompaniesrequiringoutdooradvertisingcancommunicatewithadviseronInternet,c5.Advertiserscangaugetheirdesignbeforeputtingitintoeffec匸D6・Byusingel
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