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1、模拟试题(二)PARTONEQuestions1-7·Lookatthestatementsbelowandthetextonmobileadvertisingontheoppositepage.·Whichsection(A,B,CorD)doeseachstatement1-7referto?·Foreachstatement1-7,markoneletter(A,B,CorD)onyourAnswerSheet.·Youwillneedtousesomeoftheselettersmorethanonce.1．Customersarerewardedinreturnfortextmes
2、sageadvertisementsontheirmobilephones.2．Atpresent,mobileadstakeasmallshareoftheadvertisingindustry.3．Somepeopleareveryoptimisticaboutthefutureofmobileadvertising.4．Mobilephonesaremoreaccessibletopeoplethancomputersare.5．IfmobileadsturnoutsuccessfulinBritain,otherEuropeanmarketswillbeencouragedtodot
3、hesamething.6．Mobileadvertisinghasaremarkableadvantageoftargetingexactlyitscustomers.7．Internetisthenewestmeansofmakingadvertisements.MobileAdvertisingTheNextBigThingA．Advertisingonmobilephonesisatinybusiness.Lastyearspendingonmobileadswas$871millionworldwideaccordingtolnformaTelecoms&Media,aresear
4、chfirm,comparedwith$24billionspentoninternetadvertisingand$450billionspentonalladvertising.Butmarketersarehailingthemobilephoneasadvertising'spromisedland.Itisdestined,somesay,toreplacenotonlyinternetadvertising,thelatestfad,butalsotelevision,radio,printandbillboards,thefourtraditionalpillarsoftheb
5、usiness.B．The2.5billionmobilephonesaroundtheworldcanpotentiallyreachamuchbiggeraudiencethantheplanet'sbillionorsopersonalcomputers.Thenumberofmobilephonesinuseisalsogrowingmuchfasterthanthenumberofcomputers,especiallyinpoorercountries.Furthermore,mostpeoplecarrytheirmobilewiththemeverywhere—somethi
6、ngthatcannotbesaidoftelevisionorcomputers.C．Yetthebiggestsellingpointofmobileadsiswhatmarketingtypescall‘relevance’.Advertisersbelievethatabouthalfofalltraditionaladvertisingdoesnotreachtherightaudience.Butmobileadvertisingthroughtextmessagesisthemostfocused:ifmarketersusemobilefirms'profilesofthei
7、rcustomerscleverlyenough,theycantailortheiradvertisementstomatcheachsubscriber'shabits.D．InSeptember,Blyk,anewmobileoperator,launchedaserviceinBritainthataimstodojustthat.Itofferssubscribers2]7freetextmessa
