资源描述：
《剑桥商务英语-剑桥商务英语中级模拟67》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、剑桥商务英语中级模拟67READINGPARTONE•Lookatthestatementsbelowandthetextonmobileadvertisingontheoppositepage・•Whichsection(A,B,CorD.doeseachstatement1-7referto?•Foreachstatement1-7,markoneletter(A,B，CorD・onyourAnswerSheet.•Youwillneedtousesomeoftheselettersmorethanonce・MobileA
2、dvertisingTheNextBigThingAAdvertisingonmobilephonesisatinybusiness.Lastyearspendingonmobileadswas$871millionworldwideaccordingtolnformaTelecoms&；Media,aresearchfirm,comparedwith$24billionspentoninternetadvertisingand$450billionspentonalladvertising•Butmarketersar
3、ehailingthemobilephoneasadvertising*spromisedland.Itisdestined,somesay,toreplacenotonlyinternetadvertising,thelatestfad,butalsotelevision,radio,printandbillboards,thefourtraditionalpillarsofthebusiness.BThe2.5billionmobilephonesaroundtheworldcanpotentiallyreachamuch
4、biggeraudiencethantheplanet1sbillionorsopersonalcomputers.Thenumberofmobilephonesinuseisalsogrowingmuchfasterthanthenumberofcomputers,especiallyinpoorercountries.Furthermore,mostpeoplecarrytheirmobilewiththemeverywhere—somethingthatcannotbesaidoftelevisionorcomputer
5、s•cYetthebiggestsellingpointofmobileadsiswhatmarketingtypescall1relevance1.Advertisersbelievethatabouthalfofalltraditionaladvertisingdoesnotreachtherightaudience.Butmobileadvertisingthroughtextmessagesisthemostfocused：ifmarketersusemobilefirms1profilesoftheircustome
6、rscleverlyenough,theycantailortheiradvertisementstomatcheachsubscriber1shabits•DInSeptember,Blyk,anewmobileoperator,launchedaserviceinBritainthataimstodojustthat•Itofferssubscribers2]7freetextmessagesand43freeminutesofvoicecallspermonthaslongastheyagreetoreceivesixa
7、dvertisementsbytextmessageeveryday.Tosignupfortheservice,customersmustfilloutaquestionnaireabouttheirhobbiesandhabits•Soadvertiserscantargettheirmessagesveryprecisely.1Britainisthelargest,butalsothetrickiestEuropeanadmarket,soifitworkshereitwillworkeverywhere,1saysP
8、ekkaAla-Pietila,chiefexecutiveandoneofthefoundersofBlyk•1、Customersarerewardedinreturnfortextmessageadvertisementsontheirmobilephones.2Atp
