剑桥商务英语-剑桥商务英语中级模拟1

《剑桥商务英语-剑桥商务英语中级模拟1》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、剑桥商务英语中级模拟1READINGPARTONE•Lookatthestatementsbelowandtheinformationonoutdooradvertisingontheoppositepage・•Whichsection(A,B,C，orD.doeseachstatement1—7,referto?•Foreachstatement1—7,markoneletter(A,B,C,orD・onyourAnswerSheet・•Youwillneedtousesomeoftheselettersmorethanonce・AThecost-effectivenessandf

2、lexibilityofferedbylarge-formatdigitalimaginghasalsohelpeddiversifythenumberofout-of-homemedia•Out-of-homewasaconceptthatdidn11haveanameuntildigitaltechnologygaveitone.Insteadofhand-paintingabusorshelter,aself-adhesivegraphiccanbedigitallyimagedinashortamountoftimeandappliedwithrelativeease.Adv

3、ancesinthedurabilityandweatherabilityofinksandvinylsubstrateskeeptheimageslookingsharpforalongertime•BOthertechnologiescontributetoimprovementsinoutdooradvertising•Satellitelightingsystemsallowoutdoorcompaniestoremotelyadjustbillboardlightingtochangewithseasonsanddailylightdifferences.Forinstan

4、ce,lightscanbeprogrammedtoturnoffattheendofanadvertiser1scontract,whiletwo-waycommunicationletsoutdoorcompaniesknowwhenthereisnopower•cAnotherelectronicdevicebarcodeidentification-tracksanadvertiser1scampaignfromposterproductionthroughshipping,displayandremoval.Inthisway,advertiserscanverifythe

5、statusoftheircampaignthroughon-linecommunicationwiththeoutdoorcompanies.Similarly,computer-mappingsystemshelpadvertiserscombinedemographicandgeographicmarketresearchdatawithoutdoorlocationstodeterminethebestplacetoadvertise.DGlobalpositioningsystems(GPS)makeupanothertechnologythatenablestheoutd

6、oorindustrytodeterminedisplaylocations.Dataisgatheredwithahand-heldGPSreceiverthatreceivesradiosignalsfromsatellites.Thedataisthenputintomappingdatabasesystemsthatvisuallypositionbillboardsandotherout-of-homeadvertisingdisplaysatthatlocation.Inthisway,advertiserscantestcreativedesignsatspecific

7、locationsfromacomputerbeforetheycommittothem.1>Lightingsystemofbillboardchangesseasonally,whichisremote-control•2、Oneofeffectsthatdigitaltechnologyhasonoutdooradvertisingistomakeclearpicturemoredurable.3、Digitalimagedadvertisingca