资源描述：
《商务英语与沟通论》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、YoukuTudououtlinesvisionformergedcompanyAbstract：OnMarch12,2012,twodomesticfamousvideowebsiteyoukuandTudoujointlyannouncedthatthetwopartieshassignedafinalagreementtocombineintoanewcompanyYoukuTudou.ThenewlymergedcompanyplanstokeepYouku.comandTudou.comasdistinctplayerstotargetdifferentkindsof
2、users.Accordingtotheplanning,TudouwillgoHfashion,youth,individuality;unwillingordinary"roadwhileyoukuispositioning"mainstream,atmosphere,inspiring;realizingthedream・So,whytwooncecompetitiveenterprisewillsuddenlymerge?ThereasoninvolvedthetwocompanystatusandtheentireChinesenetworkvideomarketde
3、velopmentstatus.Keyboard：mergeneechinanetworkvideomarketdomesticvideowebsiteIntroduction：In2005fromtheonlinevideowebsitessincetheestablishmentofYouTube,networkvideoindustryhasbecometheInternetsystememergingaindustry.In2007,duetothenationalglobalbroadcastingcompanyandnewsgroupjointlyestablish
4、edtheHuluvideowebsite,itistoletvideoindustryintothepeakperiodofdevelopment.InChina,thevideoindustryalsodeveloprapidly,amongthemyoukuandTudouarenodoubtleaders,thesetwowebsitesgoHulubuyouthdfilmcopyrightmodeandtheUGCYouTube(usercreatecontent)model,representstheirmodelinthedomestictoplevel.Buti
5、nthevideoindustrycompetitivetoday,thetwogiantssuddenlychoosemerge,thiskindofviolationofthephenomenonofgametheorywillhavewhatinfluenee,andwillproduceevideneeabouttheeffectof,thisisworthdigging・Textindex:1.Twobigcompanyprofile2.WhywillYoukuandTudoumerge?(1)Thecauseoftheenterpriseitself(2)China
6、networkvideoindustryproblems3.Whatconsequeneewillthisthingproduce(1)Forthedevelopmentofthecompany(2)Forthedevelopmentofthisindustry4.Whatisthedevelopmentstrategyofthecompanyafterthecombination?5.Mypersonalexpectationforthecompany:(1)Reducingtheadvertisementquantity,improvingthevideoloadingsp
7、eed(2)Tospeedupthevideoupdatespeed,Torichthevideotypes(3)Pagemoreconcise,reducingpopupadsFrom:zhangbochenTo:Youku.Tudou.lrcSubject：somequestionsandexpectationsforthecompany1•Twobigcompanyprofile:世界都在看Youku:YoukuisChina'sleadingvideosharingsite,itis
