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1、YoukuTudououtlinesvisionformergedcompanyAbstract:OnMarch12,2012,twodomesticfamousvideowebsiteyoukuandTudoujointlyannouncedthatthetwopartieshassignedafinalagreementtocombineintoanewcompanyYoukuTudou.ThenewlymergedcompanyplanstokeepYouku.comandTudou.comasdistinctplayerstotargetdifferen
2、tkindsofusers.Accordingtotheplanning,Tudouwillgo"fashion,youth,individuality;unwillingordinary"roadwhileyoukuispositioning"mainstream,atmosphere,inspiring;realizingthedream.So,whytwooncecompetitiveenterprisewillsuddenlymerge?ThereasoninvolvedthetwocompanystatusandtheentireChinesenetw
3、orkvideomarketdevelopmentstatus.Keyboard:mergencechinanetworkvideomarketdomesticvideowebsiteIntroduction:In2005fromtheonlinevideowebsitessincetheestablishmentofYouTube,networkvideoindustryhasbecometheInternetsystememergingaindustry.In2007,duetothenationalglobalbroadcastingcompanyandn
4、ewsgroupjointlyestablishedtheHuluvideowebsite,itistoletvideoindustryintothepeakperiodofdevelopment.InChina,thevideoindustryalsodeveloprapidly,amongthemyoukuandTudouarenodoubtleaders,thesetwowebsitesgoHulubuyouthdfilmcopyrightmodeandtheUGCYouTube(usercreatecontent)model,representsthei
5、rmodelinthedomestictoplevel.Butinthevideoindustrycompetitivetoday,thetwogiantssuddenlychoosemerge,thiskindofviolationofthephenomenonofgametheorywillhavewhatinfluence,andwillproduceevidenceabouttheeffectof,thisisworthdigging.Textindex:1.Twobigcompanyprofile2.WhywillYoukuandTudoumerge?
6、(1)Thecauseoftheenterpriseitself(2)Chinanetworkvideoindustryproblems3.Whatconsequencewillthisthingproduce(1)Forthedevelopmentofthecompany(2)Forthedevelopmentofthisindustry4.Whatisthedevelopmentstrategyofthecompanyafterthecombination?5.Mypersonalexpectationforthecompany:(1)Reducingthe
7、advertisementquantity,improvingthevideoloadingspeed(2)Tospeedupthevideoupdatespeed,Torichthevideotypes(3)Pagemoreconcise,reducingpopupadsFrom:zhangbochenTo:Youku.Tudou.IrcSubject：somequestionsandexpectationsforthecompany1.Twobigcompanyprofile:Youku:YoukuisChina'sleadingvideosharingsi
8、te,itisChina
