toyota案例分析

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1、1218032ShadowReference:CASE—ToyotavehiclerecallsFromWikipedia,thefreeencyclopediaTOYOTARECALLSToyotaMotorCorpisrecallingnearlyhalfamillionofitsHagshipPriusandotherhybridcarsforbrakingproblems,athirdmajorrecallsinceSeptemberandafurtherblowtothereputationof

2、theworld'slargestautomakerSHAREPRICE(JapaneseYen)28Jan.200924Aug5Feb9FebToyotasaysiorecalmorothanRecals688.000ToyotachofAkioRecatshytxd1.36

3、recallsbrakeprofatems伽5.000TOYOTA27Jan.2010downsateso

4、recall2.1millionvehiclesarecoveredbybothfloormatandpedalrecalls.Totalcars:&S4mHybridbraking09/02/2010Acceleratorpedals28/01/2010Slippingfloormat29/09/2010CanadaChinaOtherEuroJapanUSUKOtherTotal&45044,500223,000146.5S0&5005.000436.000Toyotaisrecallingatlea

5、st311,000thirdgenerationPriushybridcarsafterownerscomplainedofinconsistentbrakingonroughorslickroadsurfacesOffthemarketToyotahasstoppedsalesofthefollowingvehiclesandmodelyears.2009U.S.sales:Sequoia

6、1R(2008-10)■•OnlycertainCamrysaffected,dependingonwhereth

7、eywerebuilt©2010MCTSource:ToyotaMotorCorp.,AutomotiveNewsGraphic:LosAngelesTimesThreeseparatebutrelatedrecallsofautomobilesbyToyotaMotorCorporationoccurredattheendof2009andstartof2010.Toyotainitiatedtherecalls,thefirsttwowiththeassistaneeoftheU.S.National

8、HighwayTrafficSafetyAdministration(NHTSA),afterreportsthatseveralvehiclesexperieneedunintendedacceleration.Thefirstrecall,onNovember2,2009,wastocorrectapossibleincursionofanincorrectorout-of-placefrontdriver'ssidefloormatintothefootpedalwell,whichcancause

9、pedalentrapment.Thesecondrecall,onJanuary21,2010,wasbegunaftersomecrasheswereshownnottohavebeencausedbyfloormatincursion.Thislatterdefectwasidentifiedasapossiblemechanicalstickingoftheacceleratorpedalcausingunintend