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1、ToyotaMotorCorporation一、Background二、FinancialAnalysisandCompanyStatus三、ToyotaProductionSystem四、BusinessStrategyTOYOTACompanyHistoryandOverviewLookbackatthehistoryofToyotaMotorCompany(TMC),itwassetupin1937byKiichirowhichwasasasectorfromToyotaIndustries.In19
2、36,thefirstproductAAsedaniscompleted.Afterabouttwodecades,thecompanylaunchedtheirmainproductCrownandCrownDeluxeandfirstexporttotheUnitedStatesin1957.In1984,ToyotajointventurewithGeneralMotorsandbeginproducetheircarsintheUSA.In2009,itbecametheworld’slargest
3、car-maker,basedonsalesandnumberofautomobilesproduced,fortheveryfirsttime.1.thestartofinternationalizationofToyota（1933－1956年）learn,imitateandcreate学习模仿、自主创新adjustmeasurestolocalconditions因地制宜、因时而动separationofproductionandsales产销分离、全新经营ThedevelopmentofTOYOT
4、A2.thesecondstepofinternationalizationofToyota（1956－1981年）marketingandadvertising市场重拓、广告营销Toyota'sglobaldistributionnetwork海外布局、经销网络Toyotacrownretreat,corollaattack皇冠退守、花冠进攻R&Dandqualitymanagement研发创新、质量管理ThedevelopmentofTOYOTA3.ThedevelopmentofInternation
5、alizationofToyota（1982－2001年）marketingstrategy全球布局、海外生产organizationstrategy产销合并、控股同行productstrategy研制新品、高端突破ThedevelopmentofTOYOTA4.Toyota'sglobaloperations（2002－现在）Toyota"mend"strategyinChina中国设厂、本地生产globalR&D,productionandsales全球研发、生产和销售environmentalands
6、ecurity环保与安全ThedevelopmentofTOYOTA2007.147万日本脉冲与油管系统存有缺陷2007.1121.5万日本燃油管泄露隐患2007.1215.6万美国后驱动轴的接头不当热处理2008.454万美国电动车窗螺丝可能松动2008.59万美国安全带问题2008.947万日本燃油系统和转向系统存在问题2008.98万中国手动变速器存在问题2008.1212.2万一汽丰田电动转向机处理不当2009.426广汽丰田刹车缺陷thebeginningofrecallingThereasono
7、frecallingSince1995,thenewpresidentputfoeawardthetargetthattooccupy10%oftheglobalautomarket,andby2010,togot15%marketshare,thesameasGeneralmotorsco..Toachievethisincredibletarget，thespeedwastheironlyfocusatthattime.Asaresult,from2005to2009,whenToyotaexpandr
8、apidly,itisalsothetimethatToyotafluentlyrecalledtheircars,whichgiveallthecustomersworldwideabadeffetandalsomakeitsreliabilitydropfromthefirsttothethirdaccordingtotheAmeiicanConsumerReports.日本国内外产量对比分析日本国内外销售量
