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1、IntroductionofAppleInc.1.CompanyprofileAppleInc.(formerlyAppleComputer,Inc.)isanAmericanmultinationalcorporationthatdesignsandsellsconsumerelectronics,computersoftware,andpersonalcomputers.Thecompany'sbest-knownhardwareproductsaretheMacintoshlineofcomputers,theiPo
2、d,theiPhoneandtheiPad(ApplecallsitscomputersMacintoshesorMacs,anditcallsitslaptopsMacBooks.TheirpopularlineofmobilemusicplayersarecallediPodsandasmartphonetheyhavereleasediscalledtheiPhone.).ItssoftwareincludestheOSXandiOSoperatingsystem;theiTunesmediabrowser;andt
3、heiLifeandiWorkcreativityandproductionsuites.Appleistheworld'sthird-largestmobilephonemakerafterSamsungandNokia.EstablishedonApril1,1976inCupertino,California,andincorporatedJanuary3,1977,thecompanywasnamedAppleComputer,Inc.foritsfirst30years.Theword"Computer"wasr
4、emovedfromitsnameonJanuary9,2007,asitstraditionalfocusonpersonalcomputersshiftedtowardsconsumerelectronics.AsofJuly2011,Applehas364retailstoresinthirteencountriesaswellastheonlineAppleStoreandiTunesStore.Itisthelargestpublicly-tradedcorporationintheworldbymarketca
5、pitalization,withanestimatedvalueofUS$626billionasofSeptember2012.TheApplemarketcapislargerthanthatofGoogleandMicrosoftcombined.AsofSeptember24,2011,thecompanyhad60,400permanentfull-timeemployeesand2,900temporaryfull-timeemployeesworldwide;itsworldwideannualrevenu
6、ein2010totaled$65billion,growingto$108billionin2011.FortunemagazinenamedApplethemostadmiredcompanyintheUnitedStatesin2008,andintheworldfrom2008to2012.However,thecompanyhasreceivedwidespreadcriticismforitscontractors'laborpractices,andforApple'sownenvironmentalandb
7、usinesspractices.AppletoppedlistoftheWorld'sMostPowerfulBrandsonOctober2,2012.2.Currentproducts2.1iPadOnJanuary27,2010,Appleintroducedtheirmuch-anticipatedmediatablet,theiPadrunningamodifiedversionofiOS.Itoffersmulti-touchinteractionwithmultimediaformatsincludingn
8、ewspapers,magazines,ebooks,textbooks,photos,movies,TVshowsvideos,music,wordprocessingdocuments,spreadsheets,videogames,andmostexistingiPhoneapps.Italsoi
